The update is part of a larger effort by YouTube to reduce hate speech and make the platform fairer for all creators. In addition to the new pop-ups, it will also test a new feature for YouTube Studio that automatically filters out “potentially inappropriate and harmful comments”
The company will also undertake a new effort starting next year to evaluate bias in revenue generation functions. YouTube says that although concerns have been “heard” from some creators, it does not currently have a good way of looking at these claims because the company does not have data on how video creators identify themselves.
To address this, YouTube will ask channel owners to voluntarily disclose information about gender, sexual orientation, race and ethnicity so that it can investigate whether there may be bias with specific groups in the systems. “We will then look closely at how content from different communities is processed in our search and discovery and revenue systems,” YouTube wrote in a blog post. “We will also look for possible patterns of hatred, harassment and discrimination that may affect some societies more than others.” YouTube says it will disclose its findings and that it is “committed to working to fix” issues it uncovers, but did not provide details on how long the work may take or when the investigation will expand outside the United States.