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YouTube deletes video ads next year



  youtube-annotated-video.jpg

Notes have been around for almost 10 years.


Screenshot of Matt Elliott / CNET

You will not be able to see annotations on YouTube videos soon.

On Tuesday, the Google-owned video sharing service announced that it stopped showing video advertising on January 15, referring to a drop in the number of people watching the featured videos. Annotations only work on desktop computers, said YouTube, but video traffic has moved to mobile, resulting in fewer viewers. The video sharing service said that more than 70% of its time comes from mobile users.

Notes allow video recorders to create captions, links, and spotlights for your videos. YouTube added the tool for video devices in June 2008. The tool consisted of a topanel editor that shows the video on one side and a list of notes on the other.

In March 2015 YouTube rolled interactive cards, small "I" circled icons in the upper right corner of a video. When you click or tap, the icon opens a small interactive panel that shows the information that the creator wants you to see. They are less disturbing than notices.

YouTube ended the annotation editor in May 2017. You can no longer add new or edit existing comments, just delete them. Existing comments are still displayed when using a desktop computer, according to a Google post.


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