Huawei turned off the trend of sub-marks with Honor back in 2013, and in 2018 saw other players jump on the trend too. Now Xiaomi has announced that it puts its Redmi selection in a submarket.
The company announced through a photo on its official website, confirming that we would learn more on a January 10 press conference (2:00 pm time).
A closer look at the picture also shows the number 4,800 in the shadows. Chinese devices (such as TENAA) sometimes use this megapixel convention, with 1200 referring to 12MP and 500 referring to 5MP. So it appears that the first device under the Redmi submark will pack a 48MP camera. It can also potentially refer to battery size, but Xiaomi traditionally sticks to a 4000mAh battery for its larger Redmi phones.
We do not know how this new device fits into the rest of the Redmi series. It could potentially be a sequel to Xiaomy's Redmi Pro (the first dual camera phone), a Redmi 7 Pro, or a brand new Redmi family. It is also unclear whether this is the same 48MP phone played by Xiaomi last month. This plague showed us the "48MP" industry, as well as a massive camera shock.
In any case, the decision to make Redmi a submark is quite an interesting move, as the brand is responsible for most of Xiaomi's shipments in the first place. This can mean greater autonomy for the division's unit and business strategy, while still leveraging Xiaomo's supply chain and research efforts.
It wouldn't be the first time Xiaomi went down this road, or had already launched the Pocophone sub-brand last year. Hopefully, it's still the business as usual for the Redmi family, as these devices consistently offer fantastic value for money in the low-cost bracket. We just have to wait a week to find out …
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