In a new post on the Chinese social media network Weibo, Xiaomo’s CEO Lei Jun unveiled the brand’s new device packaging, mentioning that it is particularly light and thin. While it may seem particularly strange for a CEO to write about a new phone box instead of the device itself, there is actually an underlying explanation for it: The main reason the packaging is thin and light is because it has been removed from a regular charger which usually comes with the handset.
Just like Apple and Samsung̵
That said, Ice Universe says it expects the company to treat customers differently than Apple, possibly suggesting a potential coupon or discount for customers who still need a wall charger. This may make sense, as the company publicly spotted its rivals omitting the charger in October.
We will hopefully learn more about the device and the charger options tomorrow during the company’s conference.