First, let's appreciate how deeply the Xbox pit really was. Microsoft's unveiling of Xbox One in 2013 was a clownish disaster, when proponents spewed conflicting answers about the new console's most disruptive feature: a consistent connection to the internet. Xbox One should be the first console of requires an Internet connection so Microsoft can implement new features on a regular basis, but executives sold this idea in the most confusing, anti-consumer way.  After weeks of setbacks from fans and no clear answers about how Xbox One's online requirements would work ̵
At the same time, Sony was on the move with the PS4 promotion. The message was clear, the console was known but bowed up, it would work just as well offline and it cost $ 100 less than the Xbox One. With this imbalance at the start of the hardware cycle, PS4 sold solely Xbox One for many years.
The big Xbox Comeback of 2018 has been brewing for more than a year, started with the launch of Xbox One X on November 7, 2017. One X is the strongest console on the market, offering 4K gaming and Blu-ray. Microsoft has the edge here, since Xbox One X is the only console with real, embedded 4K features. The Sony PS4 Pro offers 4K games, but only through an upscaling process, and it does not support UHD Blu-ray.
One X was a tough sale first. Both Sony and Microsoft decided to upgrade their latest consoles midway through the hardware cycle, and even though the PS4 Pro did not contain true 4K, it cost $ 100 less than the One X (mirrored prism model created by the original Xbox One and PS4). Both companies had already rolled out cheaper versions of their consoles in the Xbox One S and PS4 Slim as well.
After the launch, Xbox One X showed itself as a groundbreaking console that could deliver the most beautiful game room in the living room experience. Today, encouraged by the positive reception of Xbox One X and S, improves Microsoft's console family sales. The NPD analyst Mat Piscatella tweeted following: "Xbox One sales show the highest growth of the three major [hardware] platforms in the US this year, and the Xbox One X has performed particularly phenomenally."
Microsoft is on the right side of the story when it comes to cross console games.
Xbox One will not capture PS4 in terms of sales – Sony has sold more than 86 million PS4s while Microsoft has sold an estimated 40 million Xbox Ones – but a strong upturn on the back of a console generation will only help the company in the future. And Microsoft certainly has plans there.
Microsoft is on the right side of the story when it comes to cross-game games. This year, the company has proved willing to open up the Xbox ecosystem and let players participate in games with people on PS4, Nintendo Switch, PC, Mac and mobile platforms. A few games already support cross-console games among Xbox, PC, Mobile Devices and Switch, but Sony has been slow to join the revolution. The PS4 wall was shut down while Rocket League and Minecraft players at Switch and Xbox One have happily jumped balls and built walls for several months. Fortnite supports games among PS4, Xbox One, Switch and other platforms, but it only happened after a chaotic launch and weeks with bad pressure forced Sony's hand. A $ 2 billion franchise has such a scam over publishers, after all.
And then it's the upcoming console generation. It's too soon to tell if Microsoft learned its lesson about messaging, especially when you put a disruptive piece of technology into an unclean video game volume, but it seems as if setting the stage for the next hardware cycle. Rumors about the next Xbox began to leak in July, saying that Microsoft built a console specifically for streaming video games and other media – in other words, a console that requires an internet connection. This time, the idea of a constantly connected Xbox has not encouraged mass hysteria over the video game industry. In fact, many players and critics seem to be quite stoked about the idea of high quality game quality (as long as it really works).
The Xbox also expanded its market in 2018 in an unlikely, but really important way. The Xbox Adaptive Controller is a $ 100 gamepad built specifically for the disabled, and it's the first accessory of caliber. A team at Microsoft developed the controller over three years, collecting feedback from charity organizations such as AbleGamers and Warfighter Engaged, as well as beta testing a one-stop gamepad for people with a wide range of mobility issues. The end result is a slim controller that works with just about all disabled accessories already out there. The Xbox Adaptive Controller brings video games to 1 billion people who have been poorly served or omitted from the market for decades, and it has full influence on the future of gaming again.
Xbox has turned around in 2018 (you can also call it an Xbox 360). Microsoft generates positive buzz and slowly preparing delicate players for the 2020 console cycle, which will certainly contain at least one constantly connected Xbox. Microsoft Studios bought seven companies this year alone and adds Fallout New Vegas The Obsidian Entertainment House, Wasteland 2 Studio InXile Entertainment, Hellblade ] develops ninja theory and others big name. Meanwhile, Microsoft is preparing developers to work in a streaming ecosystem with a public beta for the Project XCloud service launch in 2019. Comparing all this with Sony, a company that has relied on claiming independent developers, refused to implement cross-console play and recently pulled out of the E3 2019 entirely.
It took about five years, two mid-console releases and a whole new gamepad to get us here, but the Xbox is back. Microsoft is finally in charge of video chat conversation again, and by 2019 the runway is ready. The Xbox is about to explode.