Zuckerberg also said that Facebook will launch a “payout interface” to help creators see how much money they are losing on fees from companies like Apple and Google.
“But to bully and gaslight developers into thinking we need to kiss Apple’s feet to allow us to add billions of dollars of value to their platform is not only greedy, stingy and morally reprehensible, but deeply insulting,” he said.
The criticism hit the underlying power dynamic between Apple and the developer community: developers rely on Apple to reach users, but Apple depends on developers to build apps that help attract users.
As Arment put it: “Without our apps, the iPhone has little value for most of its customers today.”
Epic’s lawsuit brought forward many of the developers’ problems with Apple, and tensions are still simmering against the background of this week’s WWDC.
“It’s fair to say we want to give so much money back to developers,” said Baszucki, noting that the company has “good relations” with Apple and other app store operators. “If these store fees were to change, we would give it back to the creative community.”
Apple did not immediately respond to a request for comment, but the company spied on its support for developers several times during the Epic trial – including the $ 50 million it said they spend using WWDC.
When it unveiled new software features for users and developers on Monday, Apple reminded them of the benefits of the ecosystem. The App Store now has 600 million weekly visitors from 175 countries and regions, the company said, adding that it has paid more than $ 230 billion to developers since the App Store launched in 2008.
In what is perceived as a possible reaction to accusations that the iOS ecosystem is closed and restrictive, Apple announced that they will make one of their popular products, the video calling service FaceTime, available to users of competing platforms Android and Windows.
“Apple at WWDC is in a thread about convincing software developers to double down on the platform while charging a 30% fee,” Wedbush analyst Dan Ives told CNN Business.
A settlement over privacy?
While Apple is targeting developers at this week’s event, it also doubles privacy protection with the potential to aggravate some developers and companies.
During the main third day on Monday, Apple announced several new controls for users. These include “email privacy”, which allows users to hide the IP addresses and location of companies, and “hide my email”, which generates a random email address to sign up for new sites, such as that companies do not have users’ real email addresses. Another feature, called “app privacy report”, shows users every time an app accesses the phone’s location, contacts, camera or microphone, as well as any third-party websites with which the app shares its data.
But Apple sticks to guns and insists that superior privacy and security features make the devices worth paying for, developing and paying commissions on.
“We do not think you need to strike a balance between good features and privacy,” said Craig Federighi, Apple’s senior vice president of software engineering, during the keynote address. “We think you deserve both.”
Clare Duffy contributed to this report.