قالب وردپرس درنا توس
Home / Technology / With Pixel 3, Google plays its own game

With Pixel 3, Google plays its own game



New phone launches these days is quite darn consistent. All in all, they are about the hardware and why this latest model is bright years better than the one you saw last year: the smarter design, the smaller edges, the sharper screen and so on.

On this week's Pixel 3 launchapalooza, Google took a completely different approach. Of course, their presenters glowed over some of the common hardware heights – physical niceties that set the phone apart from its predecessor, giving this newest model a reason to exist – but the real focus, and selling to most, was a little less palpable. Cementing and Strategy The company started with its first Pixel two years ago, and then refined with last year's second-generation model, Google initially told us: Hello, hardware is good and everything but everyone has the same things ̵

1; and none of it is particularly exciting anymore. Where we shine is in an area where no one else can compete: software.

Not only software by itself, but it's software that significantly improves the real phone experience – and software. It does not stop developing the minute you open the box, but it's getting better over time.

The core is a good strategy. I have said for many years that smartphones themselves have become clean vessels in our mobile tech adventure: the phones are simply framing for the more effective software, ecosystem and overall user experiences that exist inside – and the last pieces of the puzzle are those that affect most of us on a daily basis over the life of a modern mobile device.

And Google, like a hardware, has some unique resources that it can mobilize in these areas. No other Android manufacturer has incentives and ability to match its commitment – or even close to match its commitment – to provide timely and continuous updating of existing devices. And delivery speed aside, only Google's phones come with a guaranteed three all year with regular OS updates. For a device, you spend hundreds of dollars to own, which means your investment will last 150 percent longer with a Pixel than any Android device, which at best will have a two-year software support window (and usually with many associated stars.]

Google also gives Pixel owners free and unlimited full-resolution backup to Google Photos for the entire device's three-year life – an advantage whose value can not be overestimated at a time when most of us take hundreds of photos and and the company provides regular improvements to areas outside of the operating system as well – as the laundry list of enhancements announced for the Pixel 3 camera and the super-interesting robot calling screen feature launched next to the phone, both of which will come to previous Pixel models soon.

Google vs everyone else

So why can Google do all that other phone builders can not? Well, it's two times: F Or first and foremost, Google is the only company in Android to fully control both hardware and software – including the most important, its front-facing and back-scenes services. That alone opens the door for some levels of integration, support and ecosystem-wide consistency that is not possible in minor arrangements.

But beyond that, Google is the only answering machine for whom hardware sales are, but a small and relatively insignificant part of the company's bottom line. For Google, you're getting an ever better device in a few years, perfect business sense: You have a great phone with an outstanding user experience, and it encourages you to use it more often. The more you use it, the more you use Google services – which, of course, are as front and center as possible on a Pixel phone, even more than on most Android devices – and the more you use Google services, the more Data Google can collect to provide you with more effective targeted ads (across both Google Apps and the Internet on the Internet, which you will also use most often thanks to your ever better device).


Source link