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Will.i.am and Honeywell focus on fashionable high-tech face masks



When society emerges from the coronavirus pandemic, Will.i.am is betting that people will continue to use that protective equipment, such as face tires.

The rapper and entrepreneur announced on Tuesday that he has teamed up with Honeywell to bring two versions of a high-tech face mask called Xupermask. The mask combines protection, design and ease of use into one product, according to Will.i.am.

The founding member of the Black Eyed Peas suggested that the masks, which were sold on Wednesday, would be valuable to consumers, just as a pair of Air Jordan shoes is for sneakerheads.

“We̵

7;ve long looked at shoes as protective gear, but they’re just cultural stuff that we go out and buy,” Will.i.am told CNBC’s Jim Cramer in a Mad Money interview. “The mask should have the same kind of attention to detail, love and care where you do not go at the expense of aesthetics to keep yourself and other people safe.”

The mask also aims to make it easy to breathe through a coating. This is where John Waldron and his team at Honeywell come in to deliver HEPA filters. Waldron is the CEO of Honeywell’s security and productivity solutions business.

“This particular Xupermask has a very unique patented filter design, which we are very proud of providing, you know, first-class filtering without sacrificing usability or fashion,” he said. “I think we tried to mix the best of both worlds.”

will.i.am Debuts Innovative Face Technology Concept, XUPERMASK

Source: Honeywell

Xupermask sells for $ 299, and Will.i.am argues that the value lies in the functionality and motility of the protection technology. It is built-in with features such as LED lights, 3-stage fans and noise-canceling headphones that seek to resolve a list of complaints that make face coverage uncomfortable for many people.

Will.i.am described the masks as having a “futuristic sci-fi movie” inspiration, taken from designer Jose Fernandez, the creative artist Ironhead Studio behind the mask design for Spiderman, Black Panther and Tron.

“I think people will continue to wear masks and [if] masks like Xupermask have other functionality, I think you will do that [be] to give people an alternative, “said Will.i.am.


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