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Why the top-of-the-line Porsche Taycan EV will be called "Turbo"



I just signed up for the Porsche website to deposit a deposit on Taycan EV – their alleged Tesla Killer – and got the most entertaining answer. According to email from their local brand ambassador, the Taycan base will be called a Taycan. The full-value version will be called 4S, and the performance model will be called Turbo.

A. Porsche. Taycan. Turbo. Wait. What do you mean?

I think the probability of a Taycan hybrid is near zero, which means that Porsche has determined that the combustion engine (ICE) nomenclature is the best way to sell the most profitable version of their hot-expected Taycan EV.

First, I hated the idea. Tesla is called the performance version of S, X or 3 a Turbo? Of course not. They add a "P" prefix, because adding a "Turbo" to a model from a pure EV mark wouldn't make sense.

But Porsche is not a pure EV brand.

Of all the brands that could possibly use the word "turbo" for the top line EV, Porsche can be the only one that could get away with it. Take a look at Porsche's history. Many car manufacturers have offered turbocharged cars, but Porsche is pretty much the only brand where "Turbo" replaced the model designation, at least in popular use, and deserved it.

Just take a look at this old 930 ceiling manager: [1

9659004] Yes, I know it is super cynical to use a word traditionally associated with ICE engines to mark a performance EV, but Porsche has some quite Decent Excuses:

1) Actual turbochargers are pretty much standard on Porsche engines now, but yet Porsche uses only "Turbo" decklid badging on the halo edition of a given model.

2) If you want to sell the most profitable / expensive version of something, use a word related to "best". When it comes to Porsches, Turbo = best. Or at least most expensive .

I would really hate Porsche's decision here, but it's actually brilliant. Whether we like it, EVs are inevitable, and we should all be happy that one of the coolest sports brands in the world dives in, not just what looks like an awesome car, but with real history nomenclature . 19659002] Turning off "Turbo" from ICE to speed vs. technology is the best way to market EV to first-time buyers. I'm sure Porsche will deliver something spectacular. Will I place a deposit on a Taycan Turbo? Unlikely. I'm less interested in EV speed than I am in range, and if Tesla is an example, a stripper Taycan will offer more choice per dollar than Turbo.

I keep you updated as I learn more from my local dealer. They have been very responsive to all the questions, except where the super fast charging stations should be. Any "Tesla Killer" is not unless it can charge anywhere as fast as (or faster) than a Tesla Supercharger. I drive a lot of long distance driving. If I don't like what I hear, you can see me in a Tesla 100D. Soon.

We just hope the Taycan Turbo simply says "Turbo" in the back, instead of "Porsche Taycan Turbo" in three different fonts. Let us also hope that Porsche educates its dealers well enough that they do not allow any customers to drive out and think that they have a performance hybrid. Human Vehicle Association Geotegic Consulting and Human Driving Association 19659014]; editor-on-store at The Drive ; hosted The Autonocast ; co-host / DRIVE at NBC Sports; and author of The Driver . He has put countless endurance drivers, including the infamous Cannonball Run disc. You can follow him on Facebook Twitter and Instagram .


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