Thewas a big bang, but the Ford F-150 Lightning electric truck . That’s how I came to that conclusion, based on Lightning’s specifications, price and Roadshows earliest impression of it on the road.
First, lightning can hardly avoid defining the segment. It’s right at the intersection of America’s best-selling vehicles and the propulsion for propulsion. And it approaches this intersection with complete normality; you may not even know it is an electric model unless you are a car fan. It will do a lot to normalize electric trucks.
Electric trucks honestly make more sense than electric cars. If the idea behind electrification is to reset fuel consumption and pipe emissions, trucks’ higher fuel consumption and higher emissions make them the most important place to start.
Ford has an overview of getting truck buyers to do what truck buyers traditionally do not do, including buying trucks with aluminum or engines with less than eight cylinders or as small as 2.7 liters. Getting these buyers to go electric is an even bigger boost, but you can argue that no one has disrupted the truck market lately as successfully as Ford.
F-150 Lightning is. , same price as the average car in the United States. It is remarkable considering that it is a truck and has a new driveline. No matter what other motivation there is to buy an electric vehicle, nothing will make them a broad success as much as superior overall cost compared to internal combustion engines.
And the F-150 Lightning is something to brag about, which means something to truck owners. Whether it’s an under-4-second 0 to 60-mph time, 775 pounds of torque, the ability to drive a home or a large and innovative trunk in front, F-150 Lightning buyers will be a vocal minority on pickup truck market.
There are many other electric pickup trucks shooting for the F-150 Lightning, but it is almost more of a recommendation than a threat. The electric F-150 is a lightning bolt in car history.