Buying a smartwatch these days is anything but a simple process.
On one side, you have the Apple Watch, the undisputed queen of the smartwatch category and the world's bestselling watch.
Then, on the other side , you have a wide array of smart watches that work with various platforms and at all price points.
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There's the fixed line-up or watches running Google's Wear OS, as well as heavy-duty devices from companies such as Garmin and Samsung.
Yet in recent months, a new competitor has arrived on the scene: the Fitbit Versa, a US $ 200 smartwatch ̵
The Fitbit Versa is the closest thing the Apple Watch has to a real competitor and it is an excellent watch in its own right.
while there are plenty of rea
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1. It is much cheaper …
The Fitbit Versa costs US $ 200, while the Apple Watch Series 4 starts at US $ 399.
2. It is smaller …
The Fitbit Versa measures 24 millimeters (0.9 inches) across and 24mm deep, making it quite as big as the smallest available Apple Watch, which is 38.6mm wide and 33.3mm deep.
A smaller watch may not be important for everyone, but the Fitbit Versa does better on women's wrists.
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3. It has a better battery life …
Fitbit says the Versa has up to four days of battery life when charged.
In my tests, I got almost five full days on a 90 per cent charge
The Apple Watch, on the other hand, gets only about 18 hours of battery life
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4. It has few apps …
The Fitbit Versa has only a handful of apps preloaded, and none of them are messaging, email, or traditional social apps.
Instead, it has things such as Starbucks, as well as weather- and meditation-related apps.
You don't even have the option to load on Gmail or Twitter, meaning you are not constantly being tagged with notifications or distracted by frequent buzzes on your wrist
Apple, on the other hand, is slowly down the apps on its watch – third parties are also choosing to discontinue their apps – but you still have the option to be inundated by iMessages and emails.
Again, it's all personal preference, but for me, the fewer apps on a smartwatch, the better.
5. It can provide women's health tracking …
Fitbit says women's health tracking is one of the most requested features from its users, so the US company introduced it to the mobile app and the Versa earlier this month.
Women can now use the Fitbit Versa watch to track where they are in their menstrual cycle, check when to expect their period, and keep tabs on their fertility.
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6. It has built-in sleep tracking …
Fitbit has a feature called Sleep Stages that lets you keep track of how well you are sleeping if you wear the watch at night. ] You can also get a sleep schedule, track your awake time and check your sleep average over time.
7. It has an SpO2 sensor …
The Fitbit Versa – and last year's watch, the Fitbit Ionic – both have an SpO2 sensor, which measures blood oxygen levels.
While it's The Apple Watch Series 4 has plenty of built-in sensors, including an advanced heart-rate sensor and an electrical heart sensor that can measure electrocardiograms.
a record of the electrical activity of your heart – but it still lacks a SpO2 sensor.
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8. A 45-day money-back guarantee …
Fitbit gives you 45 days to return the watch if you decide you don't like it and offers a one-year limited warranty on the device.
Apple has a much shorter return window of 14 days, though it does offer one perk Fitbit does not: Apple Apple gift for an Apple Store gift card to use on a new device.
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This article originally appeared on Business Insider .