WhatsApp will soon start sharing your data with Facebook as a condition of using the app. This completes a U-turn that began when Facebook first bought the app back in 2014.
At the time, WhatsApp assured users that their data would remain private and not shared with Facebook …
Right after WhatsApp was sold to Facebook for $ 19B, the messaging app gave the assurance in a blog post.
It has also circulated a lot of inaccurate and careless information about what our future partnership will mean for WhatsApp users̵7; data and privacy. I would like to set the record straight […]
Respect for your privacy is encoded in our DNA, and we built WhatsApp around the goal of knowing as little about you as possible […] If partnership with Facebook meant we had to change our values, we would not have done so. Instead, we form a partnership that will allow us to continue to operate independently and autonomously. Our core values and beliefs will not change. Our principles will not change.
The first part of the U-turn came in 2016, when WhatsApp started sharing data with Facebook by default.
By coordinating more with Facebook, we will be able to do things like track basic calculations on how often people use our services and better fight spam on WhatsApp. And by connecting your phone number to Facebook’s systems, Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them.
At that time, however, existing users could opt out of data sharing.
WhatsApp users receive an alert in the app today regarding the service’s new terms and privacy policies. The note, which you can see in the attached screen, talks about three important updates that affect how WhatsApp processes your data, how companies can use Facebook-hosted services to store and manage WhatsApp chats, and how WhatsApp will soon collaborate with Facebook for to offer deeper integrations across all of the latter’s products. It further reveals that these changes will take effect on February 8, and users will have no choice but to accept these changes if they wish to continue using WhatsApp.
Among other things, your data will now be used to display personal ads.
Improve their services and your experience using them, such as making suggestions to you (for example, to friends or group connections, or interesting content), customizing features and content, helping you complete purchases and transactions, and view relevant offers and ads across the Facebook company’s products.
You can read all the details here.
The news follows a piece that highlights the vastly different amounts of information related to user identities of four messaging apps: Signal, iMessage, WhatsApp and Facebook Messenger. This was revealed by Apple, which requires apps to reveal the personal data they collect and specify the ways they are used.
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