New Delhi, January 6th
The message in the app did not elicit much detail, but clicking on the links clearly mentioned the most important changes in how WhatsApp will collect and process user information in the future, and the partnership with Facebook, the parent company, as part of a larger device station between the family of apps.
“WhatsApp must receive or collect some information in order to operate, offer, improve, understand, customize, support and market our services, including when you install, access or use our services,”
“Companies you communicate with using our services may provide us with information about their interactions with you. We require that each of these companies act in accordance with applicable law when providing us with information,” it further states.
The mobile messaging platform said it works with third-party service providers and “other Facebook companies” to help it operate, offer, improve, understand, customize, support and market its services.
“These companies may provide us with information about you in certain circumstances; for example, app stores may provide us with reports to help us diagnose and resolve service issues.”
To remember, Facebook CEO Mark Zuckerberg said in October that the company is working hard to merge Messenger, Instagram and WhatsApp so that they can begin to function a little more like a connected interoperable system.
In an attempt to allow cross-messaging among the app family, Facebook has reportedly started merging Instagram and Messenger chats. The social network has already integrated Messenger room with WhatsApp online.
“There is more work to be done here. Of course, we will also include WhatsApp for that interoperability. There are more features we will add, even Messenger, Instagram interoperability,” Zuckerberg had told analysts during the company’s earnings call.
In its updated policy, WhatsApp stated that “if you use our services with such third party services or Facebook company products, we may receive information about you from them”.
“For example, if you use the WhatsApp share button on a news service to share a news article with the WhatsApp contacts, groups, or broadcast lists on our services, or if you choose to access our services through a mobile operator’s or device provider’s promotion of our services,” said the company.
WhatsApp said as part of the Facebook companies, it can come up with suggestions for you (for example to friends or group connections, or with interesting content), such as “customizing features and content, helping you complete purchases and transactions, and display relevant offers and ads across the Facebook company’s products, “along with” that provide integrations that allow you to connect your WhatsApp experiences with other Facebook company products “.
“For example, so you can connect your Facebook Pay account to pay for things on WhatsApp or allow you to chat with your friends on other Facebook company products, such as Portal, by connecting your WhatsApp account,” explained the new policy. – IANS