- Ford takes the clothes off its new compact pickup – Maverick – on Tuesday.
- We do not know much about the pickup yet, but some details have been leaked.
- Maverick will cost around $ 20,000 to start and sell this fall.
- See more stories on Insider’s business page.
Ford made a splash last month when it unveiled the F-150 Lightning, the first electric pickup. Now it will turn its head again with the unveiling of the first brand new truck model in decades.
After months of rumors and spy shots, Ford confirmed on Thursday that the Maverick – a brand new compact pickup for splitting under the mid-range Ranger ̵
, and on actress Gabrielle Union’s social media accounts.
Although we do not know anything specific until next week, we already have some ideas about Maverick from leaks and Ford’s own teasers. Here’s what we know so far.
Driveline and performance
A teaser video Ford released on Thursday gave us our best hint so far about what will be under the hood of Maverick.
A “hybrid” mark on the pickup’s tailgate indicates that a hybrid driveline at least comes as an alternative and may be standard. Since the Maverick is expected to be produced on the same platform as the Bronco Sport crossover, it can also have that model’s top-level engine – a 250-horsepower turbocharged four-cylinder – as an alternative.
If a hybrid alternative is considered, the Maverick would be the only Ford truck apart from the F-150 PowerBoost, launched in 2020. The Ranger does not currently offer a hybrid version.
Expect the towing and payload capacity to be significantly less than the Ranger, which can pull 7,500 pounds and carry up to 1,860 pounds in bed. But the compact Maverick is not really for people who need to tow heavy trailers or carry large amounts of timber – that’s what Ford’s burlier trucks are for.
Interior, comfort and features
Judging by the spy photos that have come out so far, the Maverick will come in a four-door configuration and may not offer a two-door alternative like the F-150 and Ranger. But it makes sense, given that Maverick is likely to target casual buyers who care more about interior space than bed length.
Inside, the Maverick could share an eight-inch touch screen with the Bronco Sport and will likely be equipped with Apple CarPlay and Android Auto as standard. As a crossover, the Maverick will likely come standard with the Ford Co-Pilot360 driver assistance package, which includes collision avoidance, blind spot monitoring and automatic high beams.
Extra safety and driver assistance technology, such as Ford’s BlueCruise hands-free driving feature, may come as an option on the upper trimmer.
The Maverick will be more compact than the Ranger, but that’s all we know about the dimensions so far. Ranger sits at 211 inches long and about six feet tall. There are currently no new pickups available in the United States significantly less than that.
Read more: Ford CEO reveals how it hit flashy electric truck competitors to market with the upcoming $ 40,000 F-150 EV
This means that Ford is tapping into a market for small, car-based pickups that car manufacturers have abandoned in recent years, as trucks have ballooned in size and compact models that killed Subaru Baja. Maverick’s closest rival may be the Hyundai Santa Cruz, which was announced in April and will be sold this summer.
Prices and trimmer
When it comes to the MSRP, the Maverick will surely drive you less than the Ranger, which starts at just over $ 25,000 for a two-door model or around $ 27,500 for the SuperCrew four-seater. Ford told dealers last year that a pickup of less than $ 20,000 was on the way, according to Automotive News.
If Ford is really able to bring Maverick’s retail price below $ 20,000, the new compact truck will be the company’s most budget-friendly offering and undercut the EcoSport crossover at $ 20,395. It will be sold in the autumn of 2021, says Ford.
Expect a handful of trim levels, including the XLT model shown in Ford’s first teaser photos of the truck. Judging by the trims offered for the F-150 and Ranger, it will probably be a more basic XL model along with at least one premium version. Pricing can fall in the range of $ 30,000 – $ 40,000 for a fully loaded Maverick.