We're probably less than a month away from Apple's great launch of its new 2018 iPhone models. Although there is much we know about the new devices coming this year, a key secret is what type of naming structure Apple plans to use this year.
As we have highlighted before, Apple is clearly supported by a corner by calling its 2017 flagship device iPhone X, while introducing iPhone 8 and iPhone 8. We have talked a lot about what Apple could do this year to do things right so far.
At the beginning of the year, my colleague Ben Lovejoy suggested an iPhone setup that was sort of blend between the existing iPhone line and iPad line:
- iPhone mini (for SE 2)
- iPhone (for LCD- model)  iPhone Pro (for X sequel)
- iPhone Plus (for larger model of X sequel)
Since then, the fate of iPhone SE 2 has become unclear, Ben's suggestion is one that makes sense from a consistency perspective with Apple's other product lines. However, there are many other opportunities for iPhone names this year.
Apple is expected to introduce three new iPhones as soon as next month: an iterative update over the current iPhone X, a larger "Plus" model on iPhone X, and a 6.1-inch LCD model with iPhone Xs design.
For iPhone X's iterative update, things are particularly unclear. The iPhone XS does not make sense as it would mean "extra small" to many people. iPhone XX also goes down a very interesting road, at least.
Meanwhile, the larger screened Plus model named is probably dependent on the 5.8-inch model's nomenclature. For the 6.1-inch LCD model, one of the most common suggestions has so far been "iPhone 9", which makes sense because it's technically an upgrade to iPhone 8.
Personally, I'd like to see Apple's ditch the chart completely year, as Ben suggested. What it means is unclear, but it's a move Apple made with iPad that worked out well, so it makes sense to expand it to the iPhone as well.
What do you think each of the new iPhone models will be called? Let us know in the comments!
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