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What Amazon does to keep Alexa in the lead




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An Amazon Echo multimedia smart speaker in 2016. (Photo of Joby Sessions / T3 Magazine via Getty Images)


Amazon.com
& nbsp; has made Alexa practically a household name, with the red aids Fire TV stick and echo devices ranked among its best sellers, giving the online giant a dominant leadership in the growing smart speaker market. But you'd be wrong to think like led & nbsp; only from the great discounts Amazon gave on Prime Day.

On the New Jersey Institute of Technology campus at Newark Tuesday, 2500 developers, marketers, executives and other participants from companies, including Panasonic, Lego, Capital One and Johnson & Johnson gathered for the three-day introductory Voice Summit. While Amazon rivals like Microsoft and Google were also among the participants, the Seattle giant's presence was not to be missed: it's the event's biggest sponsor among you sincerely. [19659004] But there's only one sign. At the fair, which was due to end on Thursday, participants could join Amazon Alexa staff and learn how to code and ask questions, as well as listen to various Amazon leaders, talk about the direction of voice and Alexa initiatives across industries, from retail and education for finance and health services. Amazon's Audible Audiobook, based in Newark, was a major exhibitor.

For those interested who could not make it to the event, the Alexa team hosted live encoding sessions and interviews on topics like Alexa-enabled smart sous vide cooking tools, broadcast via Twitch, the & nbsp; Amazon-bought live streaming of video device.

"Amazon has a start to the market," said Pete Erickson, CEO and founder of the Host Modev event, adding that Amazon last year helped to sponsor a 10th trip to train a total of 2,000 developers on how to to develop Alexa skills. "They are very interested in ensuring that developers know how to build their first Alexa skills, do more with them, or learn to earn money."

Participants Network at the Voice Summit in Newark Tuesday. Andria Cheng

Amazon blows the attention of developers and brands as it faces rising competition, led by Google, to attract a growing consumer base that is interested in giving smart speakers a try. Having consumers using their Alexa-powered Echo devices helps connect them to buy Amazon products and services. Stakes are high: while Alexa's echo devices remain dominant market shares, Google Assistant's Google Home and Apple's new Siri-powered HomePod looks like eating in the Amazon share.

According to a May survey of over 1200 American adults by Voicebot.ai and & nbsp; Voys, Amazon Echo's share in the US smart-speaker market fell to 62% in May, from over 70% in January. Similarly, the Google Home stock rose by 8.5 points to 26.9%, while Apple's HomePod, introduced this year, had a share of 4.1%.

To be sure, online sales in the year through May reviewed Rakuten Intelligence (formerly known as Slice Intelligence) showed Amazon still accounts for over three quarters of the US market.

In both cases, Amazon and its rivals are probably everyone who sees increased unit sales thanks to increasing consumer adoption. The research firm Canalys estimates this month that the intelligent speaker-based base will increase 2.5 times to 100 million globally this year from 2017. The projected Alexa will end the year with over 50% of the global smart speaker share, followed by Google Home with 30% and Apple at 4%.

Voice is the new disturbance

Voice "represents the next major disruption in computing," David Isbitski, who acts as "chief evangelist" for Alexa and Echo on Amazon, said in an introductory speech Tuesday . "Oratory is what we do as a human race. The machines are finally catching up. We can begin to understand the context… My mom is still writing an email from my father, but he is talking to Alexa all day and asking for weather, music, etc. "

Voice-enabled smart devices are set to be the new game interchange in consumer life. Andria Cheng

It also means that Amazon works quickly to ensure that Alexa has the best "natural language understanding" to accomplish what constitutes a normal human conversation and can intuitively distinguish between the words "eight" & nbsp; and "ate" and have skills available that consumers can claim to order a Domino's pizza or check their Capital One bank details, & nbsp; Isbitski said. & nbsp;

Alexa's skills have grown to over 45,000, from just 10, said Isbitski, adding that 12,000 connected smart home devices from 2000 unique brands are Alexa enabled. The consumers who interact with Alexa devices with third-party knowledge rose almost 75% in 2017, he said.

Count Lego as a contributor to these skills.

"I strongly believe that most brands in 2020 will need a voice strategy of some sort," said James Poulter, leader of new platforms and partnerships at Lego, said in an interview. He said that Amazon worked closely with Lego before the Toyota maker released in April his first built voice assistant skills: Lego Duplo Stories under Alexa skills. Amazon was also present last year when Lego hosted a two-day internal hackathon to brainstorm potential Alexa skills for children, said Poulter.

Amazon has done much to support the development community, he said. (But in another narrative sign that Alexa's leadership can be cut, Lego also works with Google Assistant skills to meet the demand for both platforms.)

When The Mars Agency, a marketing device that counts Crayola and Samsung among its customers, Experimented with the idea of ​​using voice-supported shopping in brick and mortar stores, Amazon suggested it to the popular New York Wine Bottlerocket to test using Alexa, Bree Glaeser, a Mars innovation strategy, told me. After the store saw a 20% sales boost in the 60-day test period, Mars is now expanding and rolling out the voice-assisted store initiative at the store, with larger retailers, she said.

Amazon is "very involved in helping brands succeed," says Glaeser, adding that Amazon has been quick to lend support and join some brand client meetings to respond to Alexa-related questions the customers may have. " They have been good partners. "

For good reason, after all, Amazon, which was set to report late on Thursday, is not only increasing competition from Google or Apple in the smart speaker war: it's a tower in the eye of retailers like Walmart who has partnered with Google and Microsoft to stunt its growth.

Related: Why Amazon Makes Alexa Into A Marriott Hotels Butler

[19659025] Related: Walmart Steals Amazon Prime Day's Thunder

"

An Amazon Echo Multimedia Smart Speaker in 2016. (Photo of Joby Sessions / T3 Magazine via Getty Images)

Amazon.com
has made Alexa virtually a household name, with Voice Assistant-enabled Four TV Stick and Echo devices ranked among its bestsellers, giving the online giant a dominant leadership in the growing smart speaker market. But you would have wrong to believe that management came only from the big discounts Amazon gave on Prime Day.

On the New Jersey Institute of Technology campus at Newark Tuesday, 2500 developers, marketers, executives and other participants from companies including Panasonic, Lego, Capital One and Johnson & Johnson gathered for the three-day introductory Voice Summit. While Amazon rivals like Microsoft and Google were also among the participants, the Seattle giant's presence was not to be missed. It is the event's biggest sponsor of dozens.

But there is only one sign. At the fair, which was due to end Thursday, participants could join the Amazon Alexa staff and learn to code and ask questions, as well as listen to various Amazon leaders, talk about the direction of voice and Alexa initiatives across industries, from retail and education to finance and health services. Amazon's Audible Audio Box, based in Newark, was a major exhibitor.

For those interested who could not make it to the event, the Alexa team kept live coding sessions and interviews on topics like Alexa-enabled smart sous vide cooking tools broadcast via Twitch, the Amazon-bought live streaming video device.

"Amazon has a start in the market," said Pete Erickson, CEO and Founder of the Event Host Mode Event, adding that Amazon last year helped sponsor a 10th trip to train a total of 2,000 developers on how to develop Alexa skills. "They are very interested in ensuring that developers know how to build their first Alexa skills, do more with them, or learn to earn money."

Participants Network at the Voice Summit in Newark Tuesday. Andria Cheng

Amazon raises awareness to developers and brands as it faces rising competition, led by Google, to attract a growing consumer base that is interested in giving smart speakers a try. Having consumers using their Alexa-powered Echo devices helps connect them to buy Amazon products and services. Stakes are high: while Alexa's echo devices remain dominant market shares, Google Assistant's Google Home and Apple's new Siri-powered HomePod looks like eating in the Amazon share.

According to a May survey of over 1200 US adults at Voicebot.ai and Voysis, Amazon Echo's share in the US smart-speaker market fell to 62% in May, from over 70% in January. Similarly, the Google Home stock rose by 8.5 points to 26.9%, while Apple's HomePod, introduced this year, had a share of 4.1%.

To be sure, online sales in the year through May reviewed by Rakuten Intelligence (formerly known as Slice Intelligence) showed that Amazon has still commanded more than three quarters of the US market.

In both cases, Amazon and its competitors are probably everyone who sees increased unit sales thanks to increasing consumer choice. The research firm Canalys estimates this month that the intelligent speaker-based base will increase 2.5 times, to 100 million globally this year, from 2017. It is projected that Alexa will end the year with over 50% of the global smart speaker market, followed by Google Home by 30% and Apple at 4%.

Voice is the new disturbance

Voice "represents the next major disruptions in computing", David Isbitski, who acts as "chief evangelist" for Alexa and Echo on Amazon, said in an introductory speech Tuesday . "Oratory is what we do as a human race. The machines are finally catching up. We can begin to understand the context… Mom still writing out my father's email, but he is talking to Alexa all day and ask for weather, music, etc. "

Voice-enabled smart devices are set to be the new game-exchange in consumer's life. Andria Cheng

It also means that Amazon works quickly to make sure Alexa has the best "natural language understanding" to accomplish what constitutes a normal human conversation and can intuitively distinguish between the words "eight" and "ate" and have skills available to consumers to order a Domino's pizza or check their capital One-Bank Expression, Isbitski said.

Alexa's skills have grown to over 45,000, from just 10, said Isbitski and added that 12,000 connected smart home devices from 2000 unique brands are Alexa-enabled. Consumers snail Alexa with third-party knowledge rose almost 75% in 2017, he said.

Count Lego as a contributor to these skills. [19659004] "I strongly believe that by 2020, most brands will need a voice strategy of any kind," James Poulter, leader of new platforms and partnerships at Lego, said in an interview. He said that Amazon worked closely with Lego before the Toyota maker released in April his first built voice assistant skills: Lego Duplo Stories under Alexa skills. Amazon was also present last year when Lego hosted a two-day internal hackathon to brainstorm potential Alexa skills for children, said Poulter.

Amazon has done much to support the development community, he said. (But in another narrative sign that Alexa's leadership can be cut, Lego also works with Google Assistant skills to meet the demand for both platforms.)

When The Mars Agency, a marketing device that counts Crayola and Samsung among its customers, Experimented with the idea of ​​using voice-supported shopping in brick and mortar stores, Amazon suggested it to the popular New York Wine Bottlerocket to test using Alexa, Bree Glaeser, a Mars innovation strategy, told me. After the store saw a 20% sales boost in the 60-day trial period, Mars is now expanding and rolling out the voice-assisted store initiative with major retailers, she said.

Amazon is "very involved in helping brands succeed," says Glaeser, adding that Amazon has been quick to lend support and join some brand client meetings to respond to Alexa-related questions the customers may have. "They have been good partners. "

For good reason, after all, Amazon, which was set to report late on Thursday, not only meets increased competition from Google or Apple in smart speech war: it's a tower in the eye of retailers like Walmart which has inked partnerships with Google and Microsoft to stunt its growth.

Related: Why Amazon Makes Alexa a Marriott Hotels Butler [19659004] Related: Walmart Steals Amazon Prime Day & # 39th Thunder


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