Emoji Evolution is a puzzle on Steam about combining weird symbols. Or at least it was: Valve recently removed it from the store front and banned the creator’s developer account after apparently discovering how they exploited Steam’s layout. to try to fool people to play the game.
“Valve has banned my developer account due to” crawl manipulations, ” Emoji Evolution develops very positive wrote on Twitter last friday. “Totally disagree with this accusation.” Very Positive sounds unfortunate as a name, but in the context of Steam’s store pages, it ended up being easily confused with an actual Steam rating of “Very Positive.” The developer even made sure that the name matched the font and color of Valve’s official rankings. It was a sweet prank and a fun riff on the ways developers try to play Steam’s marketplace.
At least I thought so. Valve? Not so much. IN an interview above Vice with Patrick Klepek, who was one of the first to discover the scam, Very Positive originally said they did not think it would be a problem. “Valve fully understands how little this trick is,” they said. “It’s more important to have a well-known brand name like Obsidian there.” Apparently not.
Originally born in a conversation about the nature of emoji online and their ongoing transformation and spread, Emoji Evolution ended up being an interesting work of art that highlights some of Steam’s absurdities and shortcomings. It remains to be seen if it will ever come back, or inspire other small developers to try to take advantage of Steam’s laissez faire approach to cure.
“I made a very bad game – this is the only thing I owe,” reads Very Positive’s latest tweet. “If it’s not allowed to make terrible games on Steam, why have they not already suspended the CDPR account?”