100 Thieves, a popular sports organization and lifestyle brand, announced that two of the biggest content creators, Rachell “Valkyrae” Hofstetter and Jack “CouRage” Dunlop, will now be co-owners.
“As a streamer and former pro player myself, I always wanted 100 Thieves to be an organization led and built to be a platform for content creators,” The Hague said in a statement. “Rae and Jack have been involved since 2018 and 2019, respectively, and are important contributors to 100 thieves. They deserve recognition for what they have done for the company so far – and we want their strategic input on what we can all do together in the future. ”
Hofstetter and Dunlop join 1
Hofstetter joined 100 thieves in October 2018, and has become a fixture in the content of 100 thieves and on YouTube, where she has 3.3 million subscribers. She left Twitch to exclusively stream on the Google-owned video platform in January 2020 (though appeared on Twitch as part of Jimmy Fallon’s debut stream on Tuesday).
Glad to announce that I am officially the co-owner of 100 Thieves!
It has been almost 3 years since I joined the team, and I never expected this road to lead to this ..
I am proud to be one of the first female co-owners in esports and beyond happy for our future together! pic.twitter.com/hb5uxI8rea
– rae ☀️ (@Valkyrae) April 7, 2021
Dunlop became part of 100 thieves in May 2019, and has, like Hofstetter, become one of the organization’s most recognizable faces. He also switched from Twitch to exclusively stream on YouTube, and did so even faster than Hofstetter, making the move in November 2019. He has 3.27 million followers on the platform.
Hofstetter and Dunlop will both receive equity in 100 thieves, reports New York Times. In their new roles, they will be more involved in 100 Thieves’ business strategy, including “helping to identify and bring forth new talent, build new programs and other initiatives,” according to a press release. They will both continue to create content as well.