In Ubisoft’s recent earnings call (revealing that the French company was the best third-party publisher on the Nintendo Switch), CFO Frederick Duguet talked about the changing model of the publisher.
It will achieve this by focusing on free-to-play titles and first-class experiences along with AAA and back directory dynamics.
“We said for a number of years that our normal template is to come up with either three or four AAA games, so we will stick to the plan for the financial year 2022. But we see that we are gradually moving continuously from a model like just being focused on AAA releases to a model where we have a combination of strong releases from AAA and strong back catalog dynamics, but also compliment our program with new releases with free-to-play and other premium experiences. “
“In fiscal year 2022, we will continue our evolution from a AAA release-centric model to a model where AAA stands with new premium and free to play innovative experiences across platforms. These diverse experiences will feed each other through complementary games and business models.”
Ubisoft recently released Watch Dogs 3 and Immortals Fenyx Rising and continues to support free-to-play titles such as Hyper Scape and Brawlhalla. In addition to this, it has announced the return of games such as Prince of Persia: The Sands of Time and revived Scott Pilgrim.
What do you make of all this? Leave a comment below.
[source ign.com, via purexbox.com]