During an analyst incident today, Twitter revealed at least part of the paid subscription service it has been working with for some time. It’s called “Super Follow” and will allow users to get exclusive content, offers and shared access to creators for $ 4.99 / month. Other announcements include testing of a new group feature, “Security Mode”, the company’s growth targets and more.
The most interesting announcement today may be the new “Super Follow” feature that will give creators and more the opportunity to make money directly from the audience on Twitter. It will compete with existing services like Patreon and OnlyFans.
Twitter shared several screenshots of the new feature on its Analyst Day. The benefits include “Supporter brand, subscriber-only subscribers, exclusive content, offers and discounts, public access.”
Super Follow subscriptions cost $ 4.99 / month with the option to “Cancel at any time.”
The brand by Alex Heath from The Information, a major change beyond the extensive creators, public figures, businesses and more who are likely to use Super Follow, is that journalists who use the feature to charge for content can have a significant impact on publications throughout world.
The event also gave a sneak peek at a new group feature that Twitter will begin testing:
Spotted by The Verge, Twitter also shared that it is working on a new “Security Mode” that will automatically block and curb accounts that abuse the rules.
Today included the announcement of some new goals that Twitter wants to achieve by 2023. These include the goal of “at least doubling the total annual revenue from $ 3.7 billion in 2020 to $ 7.5 billion or more in 2023,” “315 million or more mDAU in Q4 2023.”
We have not heard any specific details about when Twitter will launch these new features, but it has recently increased employment for what we now know is the Super Follow feature.
Take a look at more from Twitter’s analyst day on the Investor Relations page and this hashtag.
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