Home / Technology / Twitter explores the use of Facebook-style emoji reactions – TechCrunch

Twitter explores the use of Facebook-style emoji reactions – TechCrunch



If you’re old enough to remember the uprising that followed Twitter’s decision to replace stars with hearts (aka likes instead of favorites), then you know that Twitter’s user base has strong feelings about how it will engage with tweets. Twitter is now considering another radical change on this front that could shake things up again. The company has been surveying users throughout the month to get input on how they feel about a broader set of emoji-style reactions, similar to what you see on Facebook.

“We are exploring several ways people can express themselves in conversations that take place on Twitter,” a Twitter spokesman said of the survey.

In particular, Twitter̵

7;s research suggested a couple of different sets of reaction emoji, all of which include the heart (like), laughter with tears (funny), thinking face (interesting) and crying face (sad).

Photo credits: @ jdm0079 on Twitter (opens in new window)

Then it suggested some variations on this basic set, where the “fantastic” feeling could be expressed with either the shocked face or fire emoji, or where a “support” feeling could be indicated with either hug emoji or raised hands.

More controversially, Twitter is considering a way for users to signal a general like or dislike tweet with either thumbs up or thumbs down, a “100” in either green or red to indicate “agree” or “disagree” or green arrow icon or red arrow icon , reminiscent of Reddit’s voting and voting mechanism.

Photo credits: WFBrother on Twitter (opens in new window)

The survey questions showed that Twitter is aware of the challenges that come with introducing emoji reactions that can involve negative emotions. It asked respondents how, for example, they would benefit from a vote or not – whether they would use the reaction instead of responding to a tweet, or whether they would also vote for irrelevant or offensive tweets.

Twitter also asked how users would feel if their own tweets were voted down, and if it would deter them from tweeting in the future, or if they would take it more as “constructive” feedback on the content. (Have!)

Photo credits: @ jdm0079 on Twitter (opens in new window)

The company clearly understands that the introduction of reaction sets can have a significant impact on how people engage with Twitter content, and could potentially even lead to a relaxing effect on Twitter usage if people became too concerned about getting tweets down.

That said, the vote-and-vote mechanism – either as a thumb or an arrow or something else – remains a common way to engage with content elsewhere on the web. This includes not only forum sites like Reddit and others, but also YouTube, Imgur and Pandora, to name a few. A “thumbs up” signal in itself is now even more popular thanks to Facebook’s management. But today, this like button can also take the form of an arrow, heart, or just a square to click on – like when you mark an Amazon.com user review as “Useful.”

Meanwhile, the use of extended emoji reactions has become more common since Facebook’s emoji reaction debuted in 2015. Since then, other social media sites adopted their use, such as LinkedIn. Twitter even posted emoji reactions to its DMs (direct messages) last year.

Twitter’s survey also asked users how the thought emoji reactions should be displayed – such as whether the number of negative reactions should be visible.

Photo credits: @WFBrother on Twitter (opens in new window)

Twitter told TechCrunch that the work it does in the reactions is exploratory – it’s just running this survey now because the company is thinking of ways people can add more nuance to the conversations they have, and how readers could better understand the extra context around those conversations. . In addition, Twitter notes that the new emoji reactions would not replace “the heart;” they are additives.

But even though Twitter has not yet developed or tested its emoji response kit, it looks like it is about to do so.

In response to a user’s recent request to test emoji reactions instead of just hearts, Twitter Chief Design Officer Dantley Davis replied, “We have something for you soon.”




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