The last week and a half, Twitch star Ludwig Ahgren has been around the clock. Whether he is asleep, awake or drowsy somewhere in between, Ahgren has kept his power going to meet the conditions for a “subathon” where each subscription adds ten seconds to a timer. So far, he has raised nearly $ 500,000. However, he says that when all is said and done, he will only see a fraction of the money.
When Ahgren started his subaton, he was already a very successful streamer with over 1.5 million followers. He met with criticismto apparently want to set their already packed pockets with even more money by using a strategy that is more common among smaller streamers. Since then, he has walked a conflicting line, giving the marathon stream a sense of event in an obvious attempt to get attention (and subscriptions). But he has also discouraged viewers from doing things like that uses the stimulus controls on him—And even go so far as to go directly Ban people who give too many subscriptions in his chat.
Yesterday he broke down the money element for all this. Under his stream, Ahgren drew up a spreadsheet showing his total subscription and donation-based income over 10 record days, where he became the most subscribed to the streamer on Twitch. In total, according to current estimates, it is $ 471,756.
“However,” Ahgren began, “it is not so easy. I can not go away with all this money for there [are] things in life that you have to pay. It’s called tax. But even before we get to tax, we need to talk about my cut. Because Twitch takes away money, so this is not all mine. This is partly Twitch. “
Twitch’s cuts come to a hair above 35% because Ahgren negotiated his current contract in 2020 before rising to his current level of star status. It already brings the avalanche of cash care against his bank account down to $ 304,260. It’s still an absurd amount of money! But then, Ahgren billed in a rough estimate of both federal and state taxes, which brought him down to $ 150,000.
“States demand taxes, and I live in California,” he said. “That’s why, in case you don’t know, many streamers live in Texas – or maybe even YouTubers – because Texas has no state income tax. The same with New Hampshire, and the same with Florida.”
A viewer asked him why he does not just move to pay less.
“Why not move?” he answered. “I do not really care. I’re making enough money. I do not feel I need more money. I’m happy to pay the tax. If they want taxes to do things, I can be [like] Jeff Bezos at Amazon and gets up and tries to pay as little tax as possible to make as much money as possible, but it’s not really my MO..I’m down to pay my share. That’s the whole point of tax. ”
Ahgren then proceeded to payments he intends to issue, starting with his moderation team. Many streamers do not pay their mods – which is not a great system because moderators do is work, and they deserve to be paid by streamers who have the opportunity to do so. Ahgren’s subaton would literally not be possible without his moderation team. Not only have they made sure his chat stays relatively healthy, but a rotating group of 15 moderators have run the power at night while Ahgren has also slept. As a result, he pays the team a total of $ 5,000 per day (plus a base rate) as the team participates in this tiring stunt. As of yesterday, all of this left Ahgren with $ 83,000 – which, as he pointed out, “is still a lot of damn money.”
This led him to the charity aspect of subaton. For each subscriber he has at the end of it all, he intends to donate $ 1 to a charity of his choice, which he has not yet named. Yesterday he had a spot in the ballpark for 80,000 subscribers, reducing the total drop to just $ 3,000. He went on to clarify that depreciation on taxes would bring him up somewhere near $ 10,000 or $ 15,000, but he does not know exact number.
“It’s up to my accountant to cope,” he said.
$ 10,000 or $ 15,000 is still –still– Lots of money, but maybe not worth 10 days with hundreds of thousands of eyeballs incessantly on you. However, there are several things to keep in mind here: First, the total will probably increase even more before the timer frees Ahgren from Truman Show-som bubble. It is currently less than 30 hours, and viewers have not stopped subscribing. This also means that Ahgren, despite wanting people to relax with their subscriptions, has an incentive to reveal how little he personally stands to earn. It gives dedicated fans a concrete reason to give him more money.
But even if Ahgren only ends up with one small Benjamin’s army to show for all this, he thinks it will have been a good use of his time.
“Even [$150,000] is still less valuable than the increase in viewership, the total follower gain, the New York Times article, “he said.” We have one New York Times article! It’s crazy … The amount of attention all this has received is definitely worth it. ”
After all, attention is what will ultimately translate into more money and opportunities in the long run. Stunts are short-lived, even those that last longer than any previous attempt by their nature. But to make a splash so big that it catches the ordinary eye, means to draw in all kinds of new viewers. It is how Tyler “Ninja” Blevins grew up, for example. His dalliance with the mainstream fed into many years of deals and longevity despite how quickly the height of his relevance came and went.
However, this complicates Ahgren’s relationship with the audience. No matter how much (or how little) he earns this subatone, Ahgren will remain a rich person who takes part of his money directly from people who are poorer than him. Such is the nature of Twitch. When it comes to big streamers, it is an accepted part of the culture. But it can still be a difficult dynamic. In this case, Ahgren can say that he does not go away with the lions’ share of what he makes, but that will not be as true for future income after subaton, at which point he will be a bigger star than ever. Even then, he will probably still accept subscriptions and donations as part of regular feeds.
The fact that people felt weird about Ahgren launching this subaton when he was already wealthy reveals. Many people take Twitch’s basic structure for granted, but as soon as you put a small twist on the donation / subscription model, they start asking legitimate questions about why big streamers need even more money. These questions will always be worth asking – even outside of subathons and other events – as long as the money continues to flow.