Twitch Prime, the streaming video site's Amazon-style benefits program, will no longer include ad-free viewing as a free perk launch on September 14, announced the company today. Originally launched two years ago as a series of benefits for Amazon Prime subscribers, Twitch Prime has grown into a more robust platform offering free games, slot machines for selected titles and a monthly channel subscription credit that can be awarded a member of the member's choice.
All of these benefits are the remaining part of Twitch Prime, and the only aspect of service that changes in the future is the ad-free view. Twitch describes the decision as a way to help better support streamers. "Advertising is an important source of support for creators that make Twitch possible. This change will strengthen and expand this creativity for creators so they can get more support from their viewers to make what they love," read the company's blog post.
It's also important to note that Twitch basically takes the bill for the free $ 4.99 monthly subscription as part of Twitch Prime, and it also shows millions of users from advertising that it would otherwise be cut off. So, Twitch itself also has the financial benefit of eliminating this perk, even though the free monthly subscription as part of Prime is again.
Users with Twitch Prime enabled, which basically means that anyone who has linked their Amazon Prime account to their Twitch account will still enjoy unavailable viewing until October 1
Twitch still does not offer Twitch Prime as a standalone service, probably because Amazon wants Prime to continue to look like a good deal, even though it increases monthly and annual costs. Amazon encountered monthly Prime membership fees by 18 percent back in January to $ 12.99 a month. In April, Amazon increased the cost of its annual Prime plan from $ 99 to $ 119; CEO Jeff Bezos announced the same month that Prime now has 100 million paying subscribers. Twitch Prime is just one of the many benefits of paying for Prime, in addition to two-day shipping, access to Prime Video, and – after Amazon's acquisition of Whole Foods – as well as grocery rebates.