Twitch Prime, the Amazon Prime Affiliate program that offers free loyalty, gaming and other benefits, makes it one of the best features: unrestricted viewing. According to an email sent to Amazon Prime members today, unrestricted viewing will no longer be included as part of Twitch Prime for new members, starting September 14th. However, members with existing annual subscriptions will continue to enjoy unrestricted viewing until the subscription comes for renewal.
Those with monthly subscriptions have access to ad serving until October 15th.
Twitch's email offered a simple explanation as to why ad serving should no longer be part of the performance program, saying that "advertising is an important source of support for creators that make Twitch possible."
The company also emphasized that this change would "strengthen and expand the creative opportunity for creators so that they can gain more support from their viewers to do what they love."
In a related blog post, Twitch explained that the change would allow Twitch to remain a place where e "everyone can enjoy interactive entertainment" and where creators can "build communities around the things they love and make money doing it."
In other words, creators have to make more money, and so does Twitch ̵
As you may expect, Twitch user response has been quick and negative. In the comments of Twitch's post, the users threaten Twitch Prime that the other features, such as in-game loot, monthly channel subscriptions, exclusive brands and the like, were not the main reasons they were interested in this fringe program.
Twitch Prime was launched in September 2016 as an advantage to Amazon Prime members – one of the many benefits that comes with a Prime subscription, as well as Amazon's Prime two-day shipping. Amazon had bought Twitch in 2014, and this was the first major feature it did to integrate the two features, except to send some TV pilots to the service.
Since the launch of Twitch Prime, Amazon has added features to the program – last, free games every month, for example. Twitch says this year it's given away more than $ 1,000 worth of game and loot to members, promising "more and better free games" and loot in the future.
Although unrestricted viewing over Twitch will not be included in Twitch Prime in the future, the company noticed that there will still be a way to turn off ads.
If Twitch users have an Amazon Prime membership (which means they still have Twitch Prime), they can use their monthly subscription token on a channel that gives ad serving to subscribers.
Additionally, users can choose Twitch Turbo, a separate monthly subscription program that offers unobtrusive viewing across all of Twitch, as well as other features like additional emoticons, chat messages, priority support, and more.
Users are of course furious that an advantage that used to come free with a Prime subscription, now costs an additional $ 8.99 per month.
Twitch's decision to remove unauthorized viewing may be part of its larger plan to give creators its service.
The company has been late in the news to have YouTube Boxing ambitions. According to a Bloomberg report, the company wants to turn the game streaming website into a broader video service and has been working on live streaming deals with dozens of popular creators and media companies that have major YouTube fanbases. The company has offered minimum guarantees as high as a few million dollars a year, plus a share of future advertising sales and subscription revenues, says the report.