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Twitch Cuts Ad-Free View advantage of Prime Membership



New Twitch Prime members will no longer have access to unrestricted viewing after September 14, and the streaming platform Twitch announced today. Existing subscribers will still be able to see streams uninterrupted to their next renewal date, then the ads will be inevitable for anyone who does not log in to the site's old premium service, Twitch Turbo.

"As we have continued to give value to Twitch Prime, we have also reviewed some of the existing Twitch Prime benefits," reads a new blog post on Twitch. The company explained the move by saying that it would be better for independent creators:

"Advertising is an important source of support for creators that make Twitch possible. This change will strengthen and expand this creativity for creators so they can get more support from their viewers to do what they love. We want Twitch to remain a place where everyone can enjoy interactive entertainment and ads allow us to continue making Twitch the best place for creators to build communities around those things they love and earn money. "[1

9659002] Twitch announced free viewing programming via Twitch Prime back in 2016, previously a perk exclusive to Twitch Turbo, a $ 8-month acquisition before Amazon bought it. Two years later, the company returns effectively. While Twitch Prime will still give away indie games to subscribers every month and access to special feelings, the key value that sees Twitch without ads is removed. Despite Twitch's official explanation, it's unclear why exactly an easy way to increase revenue. As mentioned earlier on the Twitch Prime Guide website, although Prime Viewers did not know ads, creators still got credit for the view as if they had. Twitch did not respond immediately to a request from Kotaku for comment that clarifies this item.

Along with the bad news, Amazon also announced that Prime members no longer receive a 20% discount on pre-ordered new game releases either. Instead, beginning April 28, "Prime members will now get $ 10 Amazon advertising credits when pre-order selects games" that can be used on "almost anything" Amazon sells. This move comes to the back of other dealers, namely Best Buy and Gamestop, and interrupts their own premium discount programs.

Like most, I think I have Twitch Prime because I have Amazon Prime. Like Amazon's movie and TV streaming service and two-day shipping, the benefits of Twitch Prime are packed into the same $ 120 per year subscription. Now that these benefits are being slashed, especially in the game area, Prime feels like more of a luxury than anything else.


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