Although it is before Nissan Titan sales, Toyota says the main reason for the slower than expected sales of the tundra is due to one vehicle: Toyota Tacoma. Toyota will soon increase Tacoma production in Mexico to meet strong demand, and this will allow increased Tundra production at the San Antonio, Texas factory.
"We made some choices … of full capacity – what we would be able to build," said Jack Hollis, general manager of Toyota. "We made some choices as a business entity to push … Tacoma. It's the fact of the business. "A total of 224 128 Tacomas were sold in the US through November, compared to 107 042 Tundras in the same period. It is clear that there is room for Tundra's sales growth, and one way to do that is simply to build more.