Wired's Steven Levy is looking forward today with an excellent piece of Apple executives telling about their favorite memories working on the company's Infinite Loop campus, working with Steve Jobs, and much more. The article presents quotes from Tim Cook, Eddy Cue, Phil Schiller, Scott Forstall, and many other current and former Apple executives.
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When Apple's first installment shop at Infinite Loop, Greg Joswiak recalls the move from working in cubes to anyone who has their own office – and the curious conference room naming system:
"They built this campus fast, and it was obviously a bright shiny object. Everyone wanted to move in. It was a huge shift in the way we worked because we went from being in cubes to suddenly, literally every person had an office. 19659005] The original residents of all floors came to name their own conference rooms. It is a very strange set of names. We have rooms like here and there. I still have the hardest time to keep it right. Who's here which one is it? "
At the same time, Scott Forstall – Apple's VP for software from 1997 to 2012 – said that navigating through the Infinite Loop buildings was near to navigate through a maze.
These buildings were mazes. Every time I would bring someone on campus, they would get lost. It's only once i remember someone did not get lost, and that's when we worked on a screen reader for vision-challenged people. I brought someone who needed a sighted dog.
He asked to use the toilet. Every other time this happened, I would wait because they would get willing and try to find their way back. Left, right, left, right, right. Five minutes later, the dog brings him straight back into the room. The viewing island dog was the only one who knew his way around the first time.
Phil Schiller remembers having a weekly magazine delivery, where everyone would get Macworld and MacWEEK since "we did not get all our news on the internet yet." This magazine delivery was how Apple executives discovered which products had leaked:
"Things were so different then – there were no cell phones, not even Wi-Fi. We did not get all our news on the internet yet, so the magazines of magazines were a big deal for everyone. Some wanted to go around with the postcard of all magazines, and We would get our Macworlds and MacWEEKs and look at the rumors column at the back and say: "Uh, oh, what leaked? "
Tim Cook remembers that he had to cross a picket line to enter the building on his first working day at Apple. The protests were upset by the fact that Steve Jobs had decided to kill Newton, said Cook:
My first day at work, I had to cross a picket line to get into the building – they are out with signs and yelling and I I ask myself, "What have I done?" I learned that was because Steve decided to kill Newton. I told him there are protesters outside and he says, "Oh, do not worry about it."
Different traditions were established at Infinite Loop over the years, and Phil Schiller pointed out one in the early days: Friday Evening Scottish shot with Jon Rubinstein, who worked on Mac and iPod teams before going to Palm:
In the first couple of years, Jon Rubinstein had this fun tradition where we would meet on Friday night. have a bottle of Scotch in the drawer and we would take pictures – not many of them, just one or two. He had the little Dixie cups, each with your name on the bottom.
Mike Slade, who served as a senior vice president in Apple from 1999 to 2004, said that Jobs seem to come to his office:
I can probably count my fingers the number of times Steve came to my office. Once he came to my office, he closed the door and said, "I have to talk to you about something very important." I said, "What?" And he tells me how he and the Laurens had a big argument about cheese – he did not think the kids should eat it, but the Laures thought it was a source of protein. I said, "Steve, you may be right, but I think this is an argument that you win if you win. Do not just let her call?" Next time he comes to my office, is the fall of 2003. He says, "I have to tell you something – I have cancer in the pancreas, I die." And he's crying and I'm crying and it's terrible. So it was Monday.
The whole piece is definitely worth reading on Wired. There are many mulbits and details about Apple's growth at Infinite Loop, the transition to Apple Park, which works with Steve Jobs and more.
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