TikTok is testing a new video question and answer feature that allows creators to answer audience questions directly with either text or video answers, the company confirmed to TechCrunch. The function works across both video and livestream (TikTok LIVE), but is currently only available to selected creators who have chosen the test, we understand.
Questions and answers have become a top way creators engage fans on social media, and have proven to be especially popular on sites like Instagram Stories and in other social apps like Snapchat-integrated YOLO, or even in smaller startups.
At TikTok, however, questions and answers are now a big part of the commentary experience, as many creators respond to individual comments by publishing a new video that explains their answer in more detail than a short text comment could. Sometimes these answers are meant to clarify or add context, while other times creators will take on the bullies and trolls with their video answers. As a result, the TikTok comment section has grown to play a larger role in shaping TikTok trends and culture.
Questions and answers are also an important means for creators to engage with fans as they livestream. But it can be difficult for creators to follow a flood of questions and comments through the current live chat interface.
Seeing how creators already used questions and answers with their fans is how the idea for the new feature came about. Similar to the existing “reply to comments with video”
For creators, the feature simplifies the process of answering questions, as it allows them to see all the fans’ questions in one place.
There is no limit to the number of questions a creator can receive, even if they do not have to be answered individually.
The feature was first discovered by social media consultant Matt Navarra, who posted screenshots of what the feature looks like in action, including how it looks on users’ profiles.
During the test, the new Q&A feature will only be made available to creators with public creator accounts who have more than 10,000 followers and who have selected the feature in Settings, TikTok confirmed to TechCrunch. Participants in the test today include some confident creators from TikTok’s Creative Learning Fund program, announced last year, among others.
TikTok says that the Q&A function is currently being tested globally, and it aims to roll it out to more users with Creator Accounts in the coming weeks.