Three top executives from Magic Leap – technology manager Paul Greco, CEO Henk Vlietstra and patent manager David Lundmark – will reportedly resign in the coming months. Insider reported the news yesterday and said that Magic Leap has also hired its former marketing director Daniel Diez.
It is not clear exactly why Greco, Vlietstra and Lundmark are leaving the company. But Insider says Greco disagreed with Magic Leap CEO Peggy Johnson – who instead of co-founder Rony Abovitz last year – over a choice to move the software division outside the CTO̵
Greco and Vlietstra have both been in the company since 2013; Greco was the company’s VP of hardware before he was appointed CTO in 2020, and Vlietstra was named COO in 2018. Meanwhile, Diez will apparently return to Magic Leap this month after retiring in 2020, a year in which Magic Leap reduced a large part of their workforce. A spokesman for Magic Leap declined to comment Insider’s history.
Magic Leap has changed course dramatically since its inception in 2010 – evolving from an entertainment company to an augmented reality tech startup, then receiving nearly $ 3 billion in funding for a consumer-friendly AR headset, and finally turning to corporate customers before the dramatic contraction last year . It continued that swing under Johnson, a former Microsoft chief executive, and plans to release a second-generation headset in limited quantities by the end of 2021.