The Fiat 500 does not turn its head, except perhaps those of car enthusiasts looking for an extended mockery. But it is a popular model: a cheap, fuel-efficient and distinctly practical grocery store for city dwellers. For the upcoming model year, Google and Fiat have teamed up for a “Hey Google Edition” of the hatchback, offering more comprehensive integration with Google Assistant than ever before.
This team-up goes far beyond Android Auto, which comes as standard on the current release of the car. With an integrated mobile connection and the Fiat Mopar Connect system, owners can check various features of the 500 via Google Assistant on their phone or smart speaker. The My Fiat action can do things like control the gas level or turn the lights on and off remotely.
Hey Google Edition also gets some visual pop from Google, in the form of an assistant badge above the turn signal on the page. These cars also get the signature Google blue, green, red and yellow dot in trim on the door panels and seats. With the white paint displayed in Google’s blog post, the Fiat 500 looks like a Pixel phone on wheels. It’s certainly an interesting look, but if you want Google branding on your car, it’s a matter of taste.
Fun treat: the cluster of dots in the middle of the seats spells out “Google” in Braille, as discovered by our own Ryne Hager.
Fiat’s various Twitter accounts showed some better photos, and there’s a 20-minute video showing all the various built-in features if you really want to dig into it.
Life is chaotic? At the very least, keep your car under control, even when you’re not driving.
Discover the new 500 Family Hey Google: https://t.co/CtfQ2Qvtnr # 500HeyGoogle pic.twitter.com/t1lyH4A7hk
– Fiat (@fiat) March 31, 2021
Change the form of relationship with your coach, including when not driving: solo habalale. Discover the new game 500 Hei Google https://t.co/4qyJfjD9Dp#500HeyGoogle pic.twitter.com/8b6KRlHQxC
– Fiat España (@Fiat_es) March 31, 2021
Hey Google Edition will be an available upgrade on the Fiat 500, 500X and 500L in the UK, France, Germany, Spain, Italy, Austria, Switzerland, Belgium, the Netherlands and Poland. There are no indications that it will be offered in other markets.