Apparently every quarter on Apple's earnings interview with investors, Tim Cook touts "switchers" as a continuous driver for iPhone growth. A new survey from PCMag aims to look into the main reasons why smartphone users move between iPhone and Android.
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According to a survey of 2,500 US consumers, 29 percent had exchanged mobile operating systems. 11 percent of these switches went from iOS to Android, while the other 18 percent went from Android to IOS. The primary driver behind these switches, according to the survey? Price.
Most smartphone users who have switched mobile OSes-18 percent went from Android to IOS. Only 11 percent went in the other direction. (We did not ask for Windows Phone or BlackBerry.) Of course, the other 71 percent have not changed because you know, call dead hands and so on.
29 percent of people who switched from iOS to Android said they did it because of "better rates", while 11 percent said they switched from Android to IOS for the same reason. Meanwhile, 6 percent of users who switched from iOS to Android said they did because "more apps" were available on Android, compared to 4 percent as switched to iOS for apps.
The only other area where Android took a lead was in customer service. 6 percent of iOS to Android switches said they did it because of "better customer service", compared with 3 percent conversely.
At the same time, 47 percent of people who switched from Android to iOS said they did it because of a "better user experience." 30 percent left iOS and moved to Android for the same reason. Switching to iOS is also popular because of "better features" like camera and design, and faster software updates (shocker!).
Some other nuggets from the same survey: When we asked people who have done a break or are considering switches, most say they do not care about the new release of a smartphone (56 percent). Thirty-five percent buy a new phone when the contract is up and 17 percent buy only a new phone when they break the screen on their current phone. In fact, when all respondents were asked how often they replaced a phone, over half (53 percent) said they replaced a phone when it broke.
Tim Cook often touts switchers as a major driver for growth for iPhone. During Apple's Q3 revenue call last month, Cook said that the active iPhone installation base grew by two digits thanks to "switchers, first time smartphone buyers and existing customers."
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