Netflix was the biggest waiter in non-gaming apps in the App Store this year. According to data from the app analysis company Sensor Tower, the streaming video stream streamed to a huge $ 790.2 million on iOS in 2018 – or at least until 30 November.
Here are the other companies carved out at the top
Sensor Tower says the rest of the rankings broke like this:
Tencent Video (a Chinese streaming video) ̵1; $ 490.0 million
Tinder – $ 462.2 million
iQiyi (19459009) Another Chinese Streaming Video Service) – $ 420.5 million
Kwai (Social Video Sharing App) – $ 264.5 million
YouTube – $ 244.2 million
Pandora – $ 225.7 million
Youku (another Chinese streaming video) – $ 192.9 million
QQ (Chinese instant messaging service) – $ 159.7 billion
Hulu – 132.6 million dollars
Breakdown reveals just how big a role China plays in the App Store. Half of the top 10 apps are those that are probably not known to US users. While the interest in iPhone has obviously dipped in China, it only shows how fast Chinese consumers have come to dominate the App Store.
It also shows how popular the subscription model is for apps. Many of these programs offer subscription options, which allow users to pay regular revenue to developers.
One reason Apple is worried?
This may ultimately be a cause for concern for Apple. Although the App Store has been a great way for Apple to bring money based on a purely model of profit, it's probably possible to ask how much longer app manufacturers are likely to be willing to pay Apple a portion of recurring revenue.
This is also not inactive speculation. Today, Netflix Apple pays 30 percent for the first year of subscriptions included with iTunes. This drops to 15 percent in subsequent years. Netflix is looking for ways to bypass these Apple fees, for example, not allowing users to subscribe through the Netflix app.
While many analysts have been keen on Apple's challenging services, not all are optimistic. Last week, an analyst suggested that Apple Services' growth could fall significantly in 2019.
Source: Business Insider