Lei Jun, CEO of Chinese phone maker Xiaomi, has confirmed that the upcoming Mi 11 phone will not come with a charger, citing environmental considerations. While there is a legitimate argument against giving yet another plastic similar to all the other chargers people already have, Xiaomi joined other phone manufacturers who pointed fun at Apple a few short months ago for not including chargers with the iPhone 12.
Jun commented on the Chinese social media site Weibo and said that people have many chargers that create an environmental impact, and therefore the company canceled the charger for Mi 1
Apple’s decision not to include chargers with the iPhone 12 was met with some ridicule, and competitors such as Samsung reminded customers in an ad that charging stones were “included in the Galaxy.” That Galaxy ad has apparently been deleted, as rumors continue to build that Samsung will not include a charger with its upcoming Galaxy S21 phones.
Right after the launch of the iPhone 12, Xiaomi tweeted that it “did not leave anything out of the box” for its Mi 10T Pro, and added a short video showing a Mi 10T box with a charger inside. Maybe the takeaway here is that companies should keep the marketing team in the loop about future product decisions?
In fact, it is a strong environmental case not to bring redundant chargers with new phones, especially if the chargers are identical to dozens of others most people already have. But as phone manufacturers continue to increase the price tags on the new devices, they somehow find ways to give customers less – no headphone jacks, no charging pads – than they did in the past.
Is the next step to just remove the box and hand over new phones to customers in bubble wrap, or maybe in paper bags? I guess we’ll find out.