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Home / Technology / The real reason why the Internet freaked over Instagram's update update – Quartz

The real reason why the Internet freaked over Instagram's update update – Quartz



Instagram sent the internet to a panic spiral today (Dec. 27) By rolling out a new interface that invited users to push through posts or scroll horizontally. The crisis was short and quickly contained; Within an hour of the first alarm, Instagram leader of the product Adam Mosseri tweeted that the rollout was "a very small test that went wide accidentally" and had already been abolished. But in the process, the riot machine learned Instagram a valuable lesson: Don't mess with vertical scrolling.

Vertical scrolling is embedded in our internet DNA. It has been a common user behavior since the advent of longer websites in the late 1

990s. As Jakob Nielson of the Nielson Norman Group put it in 2005: "The web users expect vertical scrolling. As with all standard design elements, it is better to meet the user's expectations than to deviate."

It is no surprise then a gesture that became made intuitive by online web users, became standard for smartphones and tablets. Think of the Audience Response Apple founder Steve Jobs got while rolled on an iPhone at the launch of the device in 2007: laughter, clapping and even some flutes. It just made sense.

A 2018 report by Nielsen Norman also points out that while conventional wisdom claims that people do not want to continue scrolling down a page for a long time, designers do a good job of creating significant to counteract the illusion of completeness and to invite people to roll. "Illusion-fighting design elements include cutting text halfway through so users know there is still more to see.

On the other hand, horizontal scrolling is fringed on, in part, as user experience expert Brian Sullivan notes on medium because it is associated with Being an annoyance on desktop computers, Sullivan also cites the Nielson Norman Group's 2005 record, which explains: "We know from user testing that users hate horizontal scrolling and always comment negatively when they face it." US Department of Health & Human Services, in web and new media guidelines, describe horizontal scrolling as "a slow and tedious way to display a whole screen." (You know there is a problem with a web design feature when even government dislikes it.)

Horizontal mode Have their advocates, including Sullivan, pointing out that it mimics the way many read on. Tinder has used horizontal sweep to great success. tert, the social network already uses to tap instead of scrolling to move people through stories, and it has been testing horizontal mode in the Explore tab for months.

There is another potential benefit to the horizontal option: Because we are so comfortable with vertical scrolling, the endless vertical scroll feature encourages us to continue moving through our social flows, well, infinitely. As Adam Alter, an assistant professor of marketing and psychology at New York University's Stern School of Business and the author of Irresistible in 2017 Wired told that features that are a little less can be intuitive and user-friendly. help us get rid of addictive patterns.

Explain the benefit of looking at social media on a computer rather than a smartphone, says Alter, "You have to roll with the mouse or do something that requires some extra effort, and even the little extra effort can affect how we Experience the world. "Or, like Tristan Harris, formerly Google Design Ethics and director and co-founder of the Center for Human Technology, says:" When you roll is frictionless, we don't think until we pinch to see what's next. "

Most redesigner can be expected to provoke some degree of setback. As Gizmodo's Mario Aguilar explains, consumers put a premium on knowledge and comfort, and tend to be happy with what they have, while product designers tend to overestimate the necessity and benefit of their update. Many of the quibbles we have with website designs are eventually forgotten. Still, if Instagram wants to keep users happy, it should probably take a lesson from today's accident. As Snapcat's failed redesign shows, people aren't afraid to leave platforms that don't take their preferences into account.


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