The training company releases remixes of three Elvis hits from DJ Dillon Francis, Outkast’s Big Boi and the electro-funk group Chromeo, which will be used exclusively in a number of different classes. It marks the first time that artists have created exclusive music for Peloton, which earlier this year settled a lawsuit with publishers accusing the cycling company of using unlicensed music.
Remixed tracks include the Elvis songs “Catchin ‘On Fast”, “Do the Vega” and “Clean Up Your Own Backyard.” Peloton users will hear the songs in an “Ultimate Remix”
; collection in their app and used in yoga, strength, core and outdoor running classes.
Last month, Beyoncé signed a multi-year deal with the Peloton to create a series of themed workouts. It marked an important partnership for Peloton at a key point in its business: the platform’s popularity and sales increased during the pandemic, but some investors and analysts are concerned that the launch of a coronavirus vaccine may eventually persuade users to return to training membership and trench. their home workouts.
To attract even more customers, Peloton is once again extending its free trial period from one month to two months from Wednesday. Last spring, when the pandemic hit the United States, the Peloton extended its free trial period to 90 days, which triggered an increase in registrations. In its latest earnings statement, Peloton reported that the number of people who paid for their app quadrupled to more than 500,000 members.
Peloton (PTON) had a successful year. The stock is up around 500%, in 2020 saw record sales and the company presented a new series of training equipment. Nevertheless, its popularity has been at the expense of annoying some customers who complain that delivery takes too long. Last week, it bought another equipment company to speed up production.