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The Google Store adds the “Subscriptions” page to advertise services



The majority of Google’s apps are free (and more than usable with ads), but the company has built up a number of payment levels – led by YouTube – in recent years. The Google Store now prominently advertises these offers with a dedicated “Subscriptions” landing page.

Joining the Pixel, Nest, Stadia and Pixelbook product lines at the top of the Google Store today is a “Subscription” page. (This supplement comes interestingly at the expense of accessories.) The offers are divided into four categories:

  • Series and Music: YouTube TV, YouTube Premium, YouTube Music Premium,
  • Gaming: Stadia Pro, Google Play Pass
  • Storage and security: Google One, Nest Aware
  • Phone subscription: Google Fi

When people think of Google subscriptions, YouTube is probably what immediately comes to mind. As of the third quarter of 2020, YouTube TV has 3 million customers in the United States, while Premium / Music Premium is 30 million. Meanwhile, Google is working to expand Stadia Pro, while Play Pass is another effort that offers Android games without ads and unlocks all in-app purchases.


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