The majority of Google’s apps are free (and more than usable with ads), but the company has built up a number of payment levels – led by YouTube – in recent years. The Google Store now prominently advertises these offers with a dedicated “Subscriptions” landing page.
Joining the Pixel, Nest, Stadia and Pixelbook product lines at the top of the Google Store today is a “Subscription” page. (This supplement comes interestingly at the expense of accessories.) The offers are divided into four categories:
- Series and Music: YouTube TV, YouTube Premium, YouTube Music Premium,
- Gaming: Stadia Pro, Google Play Pass
- Storage and security: Google One, Nest Aware
- Phone subscription: Google Fi
When people think of Google subscriptions, YouTube is probably what immediately comes to mind. As of the third quarter of 2020, YouTube TV has 3 million customers in the United States, while Premium / Music Premium is 30 million. Meanwhile, Google is working to expand Stadia Pro, while Play Pass is another effort that offers Android games without ads and unlocks all in-app purchases.
Google One, which becomes more important as Google Photos loses free unlimited storage in 2021
By adding the Google Store, the company argues that the hardware works best with the paid offers. For example, the various service descriptions give the name “Nest displays, Chromecasts and Pixels” directly.
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