Late last year, Google introduced the News Showcase, an initiative aimed at highlighting insightful feature stories and bringing them to the attention of more readers. Google even announced subsidies for access to selected paid wall chips through the program. Following an initial launch in Germany and Brazil, Google News brought the Showcase to Australia last week ̵
Described by Google as “a product where we support and pay publishers to cure their journalism just for you,” the News Showcase begins today for readers in the UK and Argentina. 120 publishers participate in the UK, with names such as The Financial Times, The Telegraph and Reuters included. Over in Argentina, there are 40 news publications on board, including the two largest newspapers in the country.
Readers in these nations will soon be able to access News Showcase panels curated by news editors and viewed by Google’s AI smarts. Today’s launch also includes access to selected payment wall contents, giving users the ability to read more of the contents of a publication than they would otherwise.
An example of how different News Showcase panels can be displayed in the UK
Google says the panels are already appearing in Google News on Android, iOS and mobile networks, along with appearing in the Discover feed on iOS. The company plans to add them to other versions of these products in the coming months – as well as launch the product in new countries.