One year later, Clubhouse is finally out of beta. The company announced on Wednesday that it will end the waiting list and invitation system, and open to everyone. Now anyone can follow clubhouse links, jump into the creators’ community or attend a public event.
The clubhouse also introduces a real logo that will look familiar – it is basically a slightly changed version of the rolling emoji the company already used. The clubhouse will continue to hold on to its app portraits and introduce a new icon from the Atlanta music scene to call in the changes.
“The invitation system has been an important part of our early history,” clubhouse founders Paul Davison and Rohan Seth wrote in a blog post. They note that adding users in waves and integrating new users into the app̵
The clubhouse’s path has been wild, even for a new, social app. The then-invitation platform took off during the pandemic and inspired a wave of voice-based social networking that is probably still nowhere near cresting. Facebook, Twitter, Spotify, Discord and everyone else gradually followed suit, splitting voice rooms and voice events into their existing platforms.
Interest in the clubhouse reached fever at the beginning of the year, and the app’s rise is inextricable from the pandemic-imposed social isolation that saw people around the world desperate for ways to feel connected over the months.
The world is opening up slowly, unevenly, and the clubhouse is gradually changing along with it. After a long iOS-only stretch, the company introduced an Android app in May. Now Clubhouse says they have reached 10 million Clubhouse downloads in the first two months of the Android app. Earlier this month, Clubhouse introduced a text-based chat feature called Backchannel that expanded the focus of the unique voice-centric app for the first time.
According to new data provided by SensorTower to TechCrunch, the Clubhouse peaked in February with 9.6 million global downloads, up from 2.4 million the month before. After that, things settled down a bit before they settled down again in May when TikTok went live on Android through the Google Play Store. Since May, new Android users have accounted for most of the app’s downloads. In June, Clubhouse was installed 7.7 million times on both iOS and Android – an impressive number that is definitely in conflict with the perception that the app may not have endurance.
The clubhouse’s success is a double-edged sword. The app’s meteoric rise came as a surprise to the team, as meteoric ladders often do. The social app is still a wild success of normal calculations in a landscape completely dominated by a handful of large, anchored platforms, but it can be difficult to maintain healthy speed at such high altitudes. Opening the app to everyone should definitely help.