Amazon is known for its copying methods, but it’s not often that another company calls it out, much less in a way that’s fun. But that’s exactly what Peak Design did today when it uploaded a video to YouTube comparing its Everyday Sling to a camera bag from AmazonBasics that shares the exact same name.
“It looks suspiciously like Peak Design Everyday Sling, but you do not pay for all the unnecessary bells and whistles,”
At its most on the nose stick on Amazon, the video includes a “dramatization” of how the AmazonBasics design team created their view of the bag. “Keep combing this data,” says a googly-eyed boss’s subordinate, played here by Peak Design founder and CEO Peter Dering. “Let’s Basic the bad boy,” they say after finding Everyday Sling.
The segment points to an unpleasant aspect of Amazon’s business model, one that is thorough Wall Street Journal report examined last year. According to former Amazon employees, the company had used proprietary sales data to design and price internal products – although its own guidelines prohibit it from doing so. The report came up when Jeff Bezos had to testify before the US House of Representatives last year during the antitrust hearing. He said he could not guarantee that the electronic retailer had not misused data from third-party sellers.
Peak Design concludes the video with something of an appeal. If you do not want a product that is responsibly made by a small but innovative company, you do not need to buy it. “Whichever one you buy, you get exactly what you paid for.”