iOS 14 has several new privacy features, and there is more that comes with transparency in app tracking – which allows users to choose not to be tracked by apps. As the launch of this new option approaches, Apple has begun rejecting apps that use third-party SDKs that collect user data without consent.
Developers can implement some SDKs that help them track users by a method called “device fingerprint”, which uses several attributes such as device model, IP address and other data to identify a person on the Internet. Apps often use this data for in-depth analysis of the audience or to sell ads.
While tracking users is not exactly illegal, Apple will put a stop to apps that do this without explicit consent. As noted by analyst Eric Seufert, the company now rejects apps that use the Adjust SDK, which is one of the SDKs that provide device fingerprints.
It would not be a problem for these developers if the Adjust SDK followed Apple̵
With transparency in app tracking, developers will no longer be able to track users online and other apps without asking permission first. If the user decides not to be tracked, the app will not be able to collect the Advertising Identifier (IDFA) from that device. The feature is part of iOS 14.5, which is expected to be released to all users this spring.
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