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Take Heuer made a Super Mario smartwatch because why not



Your favorite video game plumber will soon be available on a Wear OS watch. Tag Heuer announced today that they are collaborating with Nintendo to create one super Mario edition of its Connected smartwatch, with “the fearless, iconic hero” in various dials and animations. It will be available July 15 for $ 2,150, which is in line with how much the Connected series has cost in the past. One of the highlights here, however, is the company’s use of Mario’s looks to encourage users to stay active and reward them when they move.

According to Tag Heuer, Maria’s “positive and active personality will encourage users of this smartwatch to enjoy moving as well.”

; But it’s not just about being inspired by just seeing his face on your wrist. The dial will be “livelier and more animated, the more active the user is.” There is also a “gamification rewards system” at stake. Mario will greet you with a salute every morning, and as you move around, you get different animations when you hit 25, 50, 75 and 100 percent of your steps. These animations include famous objects from the Mario universe, such as Super Mushroom, Pipe, Super Star and Goal Pole. The company says that this idea was inspired by the term “Easter eggs”, so I guess you should treat these animations as such.

Even when you’re not active, the Tag Heuer Connected Super Mario Edition interface will remind you of the character. You can choose from a selection of four new dials, and they not only offer red-blue themes. The Timekeeping disc uses, for example, “retro elements from the 1985 version of Super Mario Bros. with Mario, all in pixels.” One of the designs has the hood of Mario, while another takes parts of the game and puts them in a rotating animation.

Five of the Tag Heuer Connected Limited Edition Super Mario watches with black and red straps.  Each of them shows a different Mario picture at different times of the day.

Tag Heuer

In addition to screen graphics, the watch itself has Super Mario details. Pushbuttons, the crown logo and the graduation of the frame now come in Super Mario red, and you will find symbols etched into the frame that reflect the objects in the game you want to see when you reach your step goals as well. A letter M is engraved on the strap buckles and the crown, while the words “TAG Heuer x Super Mario Limited Edition” are also engraved on the back of the watch. The company also offers two interchangeable straps for the new watch: a black leather strap on red rubber and a “sporty alternative in matching red perforated rubber”, as well as a travel bag in – what’s more – Super Mario red.

These hardware prints are quite important, as although the Mario faces and rails will be available first on this limited edition of the Connected watch, Tag Heuer said it “is also considering making it available in other editions of the TAG Heuer Connected at a later date. . “

Gallery: Tag Heuer Connected Limited Edition Super Mario press photos | 24 pictures


Since this is a Wear OS device (Tag Heuer has not answered Engadget’s question about whether this is the existing operating system or whether it will be updated to the version co-engineered by Samsung and Google), the rest of the watch’s features will feel familiar. You can access Google Assistant, get calendar and weather updates, along with Fit progress tracking on the watch. It will also offer the company’s own apps for sports, golf and wellness for better exercise tools.

The Super Mario version of Connected has a 45 mm face and weighs 86 grams (0.18 pounds) with a rubber strap. It is waterproof up to 5ATM, and Tag Heuer promises that the 430mAh battery can last a whole day.

Tag Heuer makes only 2,000 of these watches, which will be available in select stores and on site in some regions, from July 15, 2021. At $ 2,150, the special edition costs more than its non-Mario counterparts, starting at $ 1,800, but If you are the hardcore of a fan, you may be convinced to waste your money.

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