Update: Tag Heuer has now unveiled its Tag Heuer Connected x Super Mario watch, a limited edition piece that will cost a staggering, if not surprising, $ 2,150.
The new release is actually a special edition of Tag Heuer Connected, a digital watch that uses Android Wear OS technology (thank you, VGC). Over on the Tag Heuer website, visitors are taken on a tour of the clock’s features, which include special animations that change as you meet specific activity milestones, different clock faces, and access to all Google Suite widgets like Calendar, Email, and more.
On Instagram, Tag Heuer explains how to get one:
The unveiling of our latest collaboration that will surely bring both watchmaking and the gaming world to new territories! Nintendo’s iconic character, Mario, takes over the TAG Heuer Connected with a new limited edition timer in a bold, creative style.
Available for purchase July 15 and falls at the right moment for you: Japan 10.00 – Local time, Europe 10.00 – Geneva time, USA 10.00 – Washington Time. And two hours before for the priority subscribers.
The Tag Heuer Connected x Super Mario watch will be limited to 2,000 units, and will be sold exclusively at select Super Store locations and on the Tag Heuer website from July 15.
Original article (Fri 9 July 2021 11:00 BST): Luxury watchmaker and fashion accessory brand Tag Heuer has teased a new and surprising collaboration with none other than Super Mario.
Very little has been revealed about collab so far, but what we do know is that an exclusive product in a limited edition is set to go up for early access next week. You can sign up on the Tag Heuer website to access this early list if you wish; the page contains a countdown to the big revelation, along with a picture of the Mario case shown above.
Collab was also teased on social media [Update – original tweet deleted, new tweet embedded]:
Are you fascinated? Assuming it’s going to be a luxury Mario watch, do you want to keep an eye on the early access list? Let us know your thoughts in the comments.