T-Mobile will make Google Messages its standard messaging app for customers on Android devices, offer new backup and storage options via the Google One cloud service, offer an expanded range of Google Pixel devices, and adopt YouTube TV as the standard service for premium live TV under an extended partnership.
This is a big change for T-Mobile’s TVision service, which was launched just a few months ago, including both live and on-demand content. T-Mobile says that existing TVision Live, Live + and Live Zone services will be phased out from 29 April.
T-Mobile customers will receive a $ 1
The Bellevue, Wash.-Based wireless operator had previously compared its $ 50 / month TVision Live TV + service to the standard $ 65 / month YouTube TV plan. However, YouTube TV offers additional benefits such as unlimited DVR storage in the cloud, while T-Mobile limited cloud DVR storage to 100 hours. T-Mobile also works with Philo as the basic live TV service, available for $ 10 / month.
T-Mobile refused to disclose the financial terms of the Google partnership, and did not explain the business reasons for the live TV switch.
In a blog post, T-Mobile CEO Mike Sievert described the changes as a “major upgrade”, referring to a larger number of channels, better features and device support.
A spokesman for the company said via email: “Our experience has shown us that clients need a lawyer in the room more than ever. They need better ways to discover and access the content they want at affordable prices and which fights subscription fatigue. We are more committed to that vision than ever before, and although we can adjust our offering strategy by listening to customers and changing market dynamics, we do not stop fighting for what is right for our customers. ”
T-Mobile customers who already subscribe to YouTube TV will be able to get the monthly discount by canceling their current subscriptions and signing up again with a coupon code, the company says.
With the move, announced Monday afternoon, Google and T-Mobile are teaming up with Apple and its tightly integrated portfolio of hardware, software and services by customizing their interests in the Android ecosystem. As with most of the technology industry these days, T-Mobile also partners with Apple, offering iPhones and other Apple devices to customers.
The expanded agreement with Google reflects T-Mobile’s growing influence in the wireless industry following its merger with Sprint last year. The company topped 100 million subscribers and has become a more formidable competitor to AT&T and Verizon, building on its long-standing role as an industry disruptor.
Google and T-Mobile first entered into a partnership in May 2020 to offer comprehensive messaging features to various wireless networks. This allows customers to see when they enter a response, for example. It’s a common occurrence for iPhone users chatting with each other on Apple’s Messages app, but still a novelty for many Android users.
T-Mobile and Google say they will work together to expand the messaging features under the new partnership. In addition, they say in a press release that they “plan to build a messaging business together,” focusing in part on new ways for businesses to use Google Messages to engage with customers.