Only five months after the announcement TVision streaming package, T-Mobile confirmed Monday that the service will go up in your stomach at the end of April in order to make room for live TV solutions from YouTube TV.
In a blog posts, T-Mobile – who recently announced one partnership with YouTube and Google – was careful to characterize the move as a “major upgrade” for customers, saying that in addition to doing YouTube TV is the official premium live TV service of April 29, it also plans to split into Philo as his new live TV service.
IN release, T-Mobile tried to continue clarify that the decision was made in part due to YouTube knowledge of the streaming landscape: “YouTube TV is a leader in this space,” the company said. “It offers the same great flexibility, robust content and convenience that TVision customers love.”
Men dDespite the fact that we go to great lengths to paint the decision to throw ourselves early as a knowledgeable turnaround, it is clear that T-Mobile was in the way over its head from the beginning. Start rates for TVision Live had begun to $ 40/month, where Live Plus and Live Zone each increased by a further $ 10 – a price lower than those offered by other providers, and one that would have made it difficult for T-Mobile to compete seriously in the live TV arena. Extend.
In the blog post, CEO Mike Sievert said ins careful to tap dance away from the previous one claims he had done back in October, where he spied T-Mobile’s entry into the world of live streaming as a feature that wanted “replace TV for good” “…just like we switched wireless for good.”
“Innovation rarely follows a straight line,” Sievert wrote on Monday. “Since the launch of the TVision initiative, we have learned a lot about the TV industry, about streaming products and of course about TV customers. We also saw trends that made us take another look at how we can best do in video what we always do: put customers first. When our TV software provider faced some financial challenges and with our broader, strategic partnership with Google and Philo, we saw an opportunity to deliver unique values to our customers and strengthen the TVision initiative with the best partners. ”
In addition to phasing out the TVision streaming package, T-Mobile will too reportedly having nixed their $ 10 / month TVision Vibe service, as well as TVision channels. The TVision Hub 4K streaming dongle