Perhaps Google's motto throughout this time should have been "Do not be scary" instead of not being malicious. Perhaps it would have produced a different reality from that presented in a new Vanderbilt professorship published today, which shows that Google's tracking of users is likely to be much worse and sharper than the average person is likely to publish.
For one thing, the study commissioned by the Digital Content trading group continues through "passive" data collection done by Google often without the user's knowledge. Such as when users switch to an incognito browsing session on the web, the results that Google returns back to users, thanks to how deeply its digital tentacles come to the rest of the same user's online experience.
"It does not make sense for consumers," explains Douglas Schmidt, the author of the study and a vandrared computer science professor, the publication adAge about these findings. "However, if you are reading inkognito mode printing, There are many disclaimers. "
How does incognito mode work in an AdAge summary of the study:
]" A person cares for a private browsing session in Chrome. On websites that run ads from Google's online advertising market, anonymous cookies will be deleted on the browsers associated with the user. If the same person leaves private browsing mode and logs in to a Google service like Gmail or YouTube, the action of logging into Google makes it possible to link the previous web activity to the now-identified user. (Unless cookies are expired or manually deleted by the user.) "
Among other findings, meanwhile, if an iOS user decides to avoid using any Google product at all and only visiting non- Google websites ̵
You can check out the entire study here. At one point during the study, it goes through a typical "day in life" experiment involving a real user with a new Google Account and an Android phone with a new SIM card. his daily routine while Google collects data from everything from the site, routes taken, music she listens to and more. "Surprisingly," the study says, "Google collected or extracted over two thirds of the information through passive funds."
It continues : "Both Android and Chrome send data to Google, even though there is no user interaction. Our experiments show that a sleeping, desktop Android phone (with Chrome active in the background) communicated location information to Google 340 times over a 24-hour period, or an average of 14 data communications per hour. In fact, placement information represented 35 percent of all data samples sent to Google. "
About Tracking Information – As a reminder we reported yesterday that after a survey Associated Press a San Diego man has filed a complaint against Google in San Francisco Federal Court. It seeks status of class registration on behalf of Android and iPhone users turned off the Location History feature on their phones, as the complaint says that Google is ignored as they spy on their movements anyway.