Apple has pulled out all the stops as it encrypts to sput up the sale of its new iPhone XR.
The Silicon Valley giant on Tuesday took the unprecedented step to announce a trade-in deal on its website that gives the new iPhone XR an effective price as low as $ 449.
It's despite the fact that XR hit the market just five weeks ago, and the retail market of $ 749 makes it by far the cheapest of the year's stratospheric priced iPhone range – $ 250 less than the next cheapest model.
Separately on Tuesday, Apple launched a dedicated web portal for active military and veterans, with popular gadgets including iPhones and iPads a 10 percent discount. It will work a lot like Apple's student and corporate portals do.
Calpert-based company Cupertino said in a statement that veteran rebates are a way of expressing "our gratitude for their courageous service."  Yet, Apple watchers took it as another signal that Apple may have the error-calculated consumer's willingness to pay ever higher prices for iPhone.
The new marketing grids around the iPhone XR are actually described by an Apple insider as a "fire drill", according to a Tuesday Bloomberg report, when the company deals with intermediate sales.
Apple has assigned members of their marketing team to work full time to increase sales and have raised the amount it is willing to pay for devices traded against the purchase of a new iPhone, according to the report.
The discount follows weeks with reports from Apple vendors that beat sales forecasts. Last, Cirrus Logic, who creates audio tracks for iPhone, reduced sales expectations by 16 percent, quoting "recent weakness in the smartphone market." Apple accounts for just over 80 percent of Cirrus's revenue, according to the last 10 -K filing.
Apple iPhone XR, which boasts booth to edge display, albeit using older LCD pixels instead of Xs OLED high resolution display, is expected to burn a massive wave of upgrades from iPhone 6S users. or earlier models.
Apple also shocked iPhone sales promotions last month when it told analysts and investors that it would no longer break down the sale of devices for iPhones, iPads, and Macs.
Shares of Apple ended the day down 4.4 percent, at $ 176.69.
This story originally originated in the New York Post.