Google wants to make it more attractive to developers and publishers, and it provides a more generous revenue sharing. Those behind games released at Stadia after October 1 will receive 85 percent of sales revenue, with Google reducing 15 percent. The split applies to the first $ 3 million in sales and will only be in place until the end of 2023. Stadia will return to the current revenue split after this point.
Starting this month, new titles joining the lineup (the library of games included in a membership) under updated terms will receive a cut in $ 10 / month subscriptions. Google will share 70 percent of its revenue with publishers, and the pool will be shared on player engagement. Google uses something called “session days”
Google made these announcements on Google for the Games Summit. It will also introduce an affiliated Stadia Pro program. Developers and / or publishers will receive $ 10 for each user who accesses Stadia through their Click and Play link and continues to become a paid Stadia Pro subscriber after a one-month trial period. The idea is to give developers and publishers an incentive to market their Stadia Pro games wherever users can click on a link. This program will start early next year.
While all of these changes will benefit developers and publishers, it may be the 85/15 revenue sharing that will be most tempting. As with Apple taking from the first $ 1 million per year of App Store sales, the move could be largely beneficial for indie studios and publishers, although those who have already published games on Stadia will miss out on the deal.
Nevertheless, this approach may work for Stadia. The and the take a 12 percent share of sales, while Steam and consoles’ digital store fronts typically seep in 30 percent.
It has been a turbulent couple of months for Stadia. Google’s in-house game studios in February, making Stadia a game-streaming platform for only third-party titles. Meanwhile, Stadia product manager John Justice in May. Perhaps strengthening relationships with publishers and developers through better financial conditions can help Google stabilize the ship.
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