Home / Technology / Square Enix Producer Dislikes Drip-Fed PR

Square Enix Producer Dislikes Drip-Fed PR



Players are eager to get Final Fantasy XVI.

Players are eager to get their hands on Final Fantasy XVI.
Screenshot: Square Enix

Square Enix producer Naoki Yoshida is working hard Final Fantasy XVI. Which Kotaku reported last autumn, the manufacturer tried to meet the expectations of the game. In a recent livestream, he also discussed his aversion to PR drips.

Former, Yoshida said he did not want to show pre-recorded footage, but rather real-time footage of the game, adding: “If it was just a rendered trailer, there would be comments I’ve seen in America and elsewhere like” See you in 2035! ” ”

In the latest livestream, Yoshida talked once again about her approach to the upcoming game’s launch. Which Inside reports, he gave a brief update and said that tthe game’s scenario ended, and voice recording was on the final scene. But don’t expect a big info dump at any time – or even a drip-fed one.

It is not that Yoshida is trying to withhold information about the game, but rather he will release information about the game shortly before its release. That way, players can quickly Decide if they want to buy the game and have it in their hands. “I thought we could have something for the Tokyo Game Show, but we probably won’t be ready in time,” said Yoshida. What does that mean? Probably not much info about the game until it’s ready for prime time.

Yoshida explains why he does not want to pull out game info.

Yoshida explains why he does not want to pull out game info.
Screenshot: Final Fantasy XIV @ YouTube

“Personally, I get bored when small pieces of information are pulled out over time,” the producer said. Me too! For many years it seemed to be the general MO on Square Enix, with countless, frustrating, Please, please. It is refreshing to hear someone in the company who is not a fan of such a piece PR.

“Of course I show something for TGS for the company,” said Yoshida, who simply added that there will be no surprise. FFXVI reveal on the show. Instead, Yoshida will put the game in the players’ hands after showing more, as opposed to tightening them together – in the past of Square Enix, it can mean dragging things out for years.

“I’m absolutely grateful that people are waiting and looking forward to the game,” Yoshida said, “but I don’t think it’s good to post something half-excited and get people all excited.”


Source link