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Home / Technology / Spotify counteracts Apple Music with new HiFi levels, expands to 80 new markets, more

Spotify counteracts Apple Music with new HiFi levels, expands to 80 new markets, more



In a virtual event today, Spotify detailed a number of updates and new features coming to the audio platform. One of the most interesting announcements is the new lossless “Spotify HiFi” which will be an additional option for premium subscribers, as the platform seems to increase the lead over rivals such as Apple Music.

Earlier this month, we learned that Spotify’s last paid subscriber number reached 155 million, an increase of 24% compared to the previous year. We’ve seen Apple Music move forward at various points as far as growth in various quarters, but Spotify is still a leader as the world̵

7;s most popular paid audio service.

With the goal of being the world’s best audio platform, Spotify hosted a “Stream On” virtual event today that describes a number of new features, tools and initiatives.

Spotify noted that one of the most sought after features from artists and users is bee for higher quality sound. In response, the platform will launch “Spotify HiFi” in selected markets later this year.

Spotify HiFi will deliver CD-quality music, lossless audio format to your device and Spotify Connect-enabled speakers, which means fans will be able to experience more depth and clarity while enjoying their favorite tracks.

The platform got Billie Eilish and Finneas talking a bit about the importance of high quality sound:

Spotify has not shared how much the new HiFi access will cost, but we were able to confirm with the company that it will be a supplement for Spotify Premium subscribers. We also do not know when it will come to “selected markets” other than “later this year.”

In particular, this will push the service ahead of Apple Music, which still does not offer a lossless alternative such as Tidal or Deezer.

The older “Mastered for iTunes” content was updated and rebranded for Apple Music as “Digital Masters” back in 2019. However, it is still AAC – not lossless and does not fully compete with the 16- and 24-bit FLAC format offered of other services.

Spotify also announced a number of other new features and tools coming for artists and users in the coming months, such as polls and question and answer functionality, video support in podcasts, a partnership with WordPress to convert text to podcasts and much more.

Spotify also noted that it aims to reach over one billion new users in the coming days by expanding to 80 new markets across Asia, Africa, Europe, the Caribbean and more.

Check out all the Spotify news in the Stream On event below:

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