Spotify announced a September bundle of Hulu for students who cost $ 5 a month, which is a great deal for all students. Now, almost a year later, Spotify dramatically improves on that deal and adds a Showtime subscription to the offer at no additional charge.
University students in the United States will access Spotify's updated Premium for Student Plan, which includes Spotify Premium (Regular $ 10 per month), Hulu's Limited Business Plan ($ 8 per month) and Showtime Subscription ($ 11 per month). Existing student users can log in to their accounts and add Showtime, while new users receive the first three months of service for $ 0.99.
Alex Norström, Spotify's top chief executive, tells me that the company has already registered millions of users through its college plan with Hulu, and the addition of Showtime will only help that offer grow. "[The partnership] has been an overwhelming success for us, and for Hulu too, Norström explains The Verge ." We always try to find creative solutions to bring value back to our premium customers, especially through partnerships, and Our focus is on the long-term relationship with each subscriber. If we do the right, they reward us with loyalty. "
For Showtime, the movement is an excellent way to get ahead – and try to lock in – next generation of potential premium cable subscribers." We had to find ways to get in a place where the children could stream us easily, "Showtime COO Tom Christie tells The Verge . "There is no other brand out there today that has been more successful in setting up business on campus than Spotify"
The Spotify package costs Showtime now half of what HBO would cost to students, a move that, if successful, could help accelerate premium channel growth over top service. Christie says Showtime is open to join the Spotify-Hulu package that is Available to non-student Spotify users for $ 12.99 a month, and he notes that these conversations are starting.
"We have these conversations," says Christie. "We have not taken that step than But we would certainly not turn away from an opportunity like that. We are still talking about the next step. "
Do not be surprised if this is not the latest streaming package you are listening to. Given the growing number of streaming services and the increasing number of wire cutters, demand platforms are looking for less confusing ways to bring these products to consumers." We've heard from many [streaming platforms] that there are only a lot of apps and it creates consumer confusion and consumer issues, "says Christie." And there are now talks with more and more of these Internet partners about how we simplify the consumer experience? And bundling is definitely a talking topic and I think it will only get more intense as the years pass. "
The new Spotify bundle with Hulu and Showtime is available today for $ 5 a month for all students over 18 who are registered at Qualified Colleges and Universities in the United States.